FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

1.2 Finnish Mobile TV project
The Finnish Mobile TV (FiMTV) project was inspired by the first Finnish mobile TV
pilot “FinPilot”, which was carried out in 2005. The pilot was considered successful
and its results indicated that there is a market for mobile TV services and that
customers are also ready to pay for them. A brief description of the first “FinPilot”
can be read in the chapter “Related research” (pages 15-18).
The steering group for this initial FinPilot, consisting of seven companies (Digita,
Elisa, MTV Media, Nokia, SWelcom, TeliaSonera and YLE) saw a need to keep up the
common efforts in this area and also broaden the scope towards a larger developer
community.
1.2.1 Forum Virium Helsinki to coordinate the FiMTV project
The Forum Virium Helsinki (FVH) cluster was founded at the end of 2005 by the
initiative of several major enterprises, among the companies who took part in
FinPilot 2005, and the City of Helsinki. Forum Virium Helsinki acts as an open
innovation environment to promote the development of digital contents and
services in the Helsinki metropolitan region. FVH brings together ideas and content
creators with high-growth and established companies as well as public sector
organizations.
Forum Virium Helsinki became a natural home for the new Finnish Mobile TV
project, which began in the end of 2005 and was estimated to last for two years.
Companies that took part in the project were Destia, Digita, Elisa, City of
Helsinki, Hewlett-Packard, IBM, Logica, MTV Media, Nokia, SWelcom, TeliaSonera,
TietoEnator, Veikkaus, VTT, YIT and Finnish Broadcasting Company YLE.
1.2.2 Finnish Mobile TV project objectives
The aim for the two-year FiMTV project was to ease the beginning of innovative
and interactive mobile TV services by offering service developers DVB-H capacity
and mobile TV devices, and by organising networking events.
The vision of FiMTV was that mobile TV will become a commercial success in
Finland. The mission was to help partners build future business now. The
strategy for Phase 1 was to facilitate development of unique services and for Phase
2 to focus on end users and collect feedback on innovative and interactive services.
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