FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

6 Evaluation of Individual Services ........................................................... 48
6.1 Overall mobile TV usage ............................................................... 48
6.2 Elisa TV ................................................................................... 48
6.2.1 Description of the service ................................................. 48
6.2.2 Evaluation setup ............................................................. 50
6.2.3 Results ...........................................................................51
6.3 Stadi TV M2HZ Video on demand service .........................................55
6.3.1 Description of the service ..................................................55
6.3.2 Evaluation setup ............................................................. 56
6.3.3 Results .......................................................................... 56
6.4 StadiTV Super teletext service ..................................................... 58
6.4.1 Description of the service ................................................. 58
6.4.2 Evaluation setup ............................................................. 58
6.4.3 Results .......................................................................... 59
6.5 Stadi TV – local TV channel .......................................................... 60
6.5.1 Description of the service ................................................. 60
6.5.2 Evaluation setup ..............................................................61
6.5.3 Results ...........................................................................61
6.6 Mobile TV Infochannel ................................................................. 63
6.6.1 Description of the service ................................................. 63
6.6.2 Evaluation setup ............................................................. 63
6.6.3 Results .......................................................................... 63
6.7 Iskelmä and The Voice interactive radio channels and Radio Nova ....... 64
6.7.1 Description of the service ................................................. 64
6.7.2 Evaluation setup ............................................................. 66
6.7.3 Results .......................................................................... 66
6.8 MTV3 and Nelonen teletext services ..............................................71
6.8.1 Description of the services ................................................71
6.8.2 Evaluation setup ..............................................................71
6.8.3 Results of MTV3 teletext ...................................................71
6.8.4 Results of Nelonen teletext ................................................74
7 Overall Results ....................................................................................76
7.1 Usage situations and times ...........................................................76
7.2 Preferred channels .......................................................................78
7.3 User Acceptance of Mobile TV and Add-on Services ............................79
7.4 Broadcast vs. on demand ..............................................................81
7.5 Interactive services ......................................................................81
7.6 Locality ....................................................................................82
7.7 User generated vs. professionally made content ............................... 83
7.8 Pricing expectations ................................................................... 83
8 Conclusions ................................................................................... 84
9 References ....................................................................................87
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