FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

The video image of both channels consisted of some basic elements: the brand of
the channel, an image placeholder which displays a slideshow of bands, artists and
other images, a scrolling text bar which shows the currently playing song and a text
box advertising interactive services at the bottom of the screen.
The interactive services included the following: calling the studio, sending an SMS
to the studio and participating in competitions. The services were bound to time
as not all radio programmes have the option to contact the studio or take part in
a competition all the time. Only the currently available services were shown to the
user in the service menu. Using the services was charged at the premium rate.
Figure 6-9. On the left is Iskelmä and on the right The Voice channel. The layout is the same for both
channels.
The third radio channel in the trial was Radio Nova. Radio Nova had a slightly
different design layout and didn’t have any of the add-on interactive services. The
layout consisted of the channel brand on the top, currently ongoing show, currently
playing song in a scrolling text bar, upcoming shows, an entertainment news ticker
on the bottom and an advertisement on the right side.
Figure 6-10. Radio Nova channel.
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