FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

“I might sometimes listen to Iskelmä channel, still I never contact the studio. But I tried that
much that it looked really easy, it is a real add-on service that with a couple of buttons you
can send SMS or call to the studio.”
Of the respondents who watched The Voice radio channel, 52% (11/21) thought
that add-on services made or somewhat made the channel more interesting to
them. The same figure for Iskelmä channel was 45% (9/20 of the respondents).
The survey also included open questions about what kind of add-on services the
respondents would like to use and in what kinds of situations they had been using
or would use the services. Questions about the content of the services, further
development ideas and comments about visual radio in general were also asked.
One respondent would be keen to see the lyrics of the currently playing song like in
karaoke. Another respondent suggested customizable channels where the user could
choose, for example, a mood that he/she is in and the programme would change
accordingly, so that (s)he would not have to listen to “some nonsense radio show
talk”. One idea was to buy the currently playing song or get information on local
gigs. The scrolling text bar was said to be too slow by one user.
”A possibility to skip boring bridging sessions – programme sets to select according to current
personal mood.”
Mostly the channels were watched to fill in time and in public transport for
entertainment. The channels were mostly listened to like traditional radio rather
than watched like television. It was also reported that DVB-H reception was
sometimes better than radio reception and because of that the user switched from
radio to mobile television.
“Quite soon you start to miss live video.”
A couple of respondents wondered why broadcasting radio channels should be
in mobile television and didn’t see any additional value in the services. One
particularly liked the upcoming program info and the news ticker in the Radio Nova
channel which distinguished it from the other two channels.
”It really does not differ from the ordinary radio, you have to have a good reason to “watch”
radio.”
When asked whether the respondents are likely to use the service (radio channel)
again if available the answers were the following; The Voice 71% (15/21), Iskelmä
60% (12/20) and Radio Nova 77% (17/22).
68