FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

6.7.2 Evaluation setup
The radio channels were evaluated together with Stadi TV and Info channel in
January – February 2008. The survey consisted of general questions and specific
questions proposed by SBS Finland Oy, the broadcaster of Iskelmä and The Voice
radio channels.
6.7.3 Results
Of the individual channels, The Voice was watched by 84% (21/25), Iskelmä by 80%
(20/25) and Radio Nova by 88% (22/25) of the respondents. The respondents who
didn’t watch the channels were either not interested in the channels or did not
listen to radio during leisure time. One respondent thought the channel to be a real
radio channel needing to use the phones’ own radio application with headphones
as the antenna and didn’t try it because he/she didn’t carry the headphones along
with him/her.
Table 6-11. User acceptance of The Voice radio channel.
User Acceptance of Voice radio Service
The service w as easy to find
16
5
Agree
Somew hat agree
Neither agree or disagree
The service w orked reliably
8
11
2
Somew hat disagree
Disagree
The service provides reliable
information
6
8
7
The service is easy to take into use
13
7
1
The appearance of the service is
appealing
5
10
5
1
The service provides me w ith
useful information
1
5
8
5 2
The use of the service is
entertaining
4
7
7
3
The service is easy to use
9
9
3
0 5 10 15 20
Number of respondents (n=21)
66