FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

The most commonly mentioned usage situation was killing time. The panellists
suggested movie and theatre reviews, comments, and criticism as potential user
generated interesting content. They also pointed out that community-based
services might be interesting, e.g. services targeted to a certain hobbyist group:
“for instance a chorus could send their weekly training session online on mobile TV to those
who are “ill” – the same in other hobbies – weekly tricks and accusations to truants by the
coach.”
6.6 Mobile TV Infochannel
6.6.1 Description of the service
Mobile TV Info channel is a channel that includes information related to mobile TV,
like coverage areas, terminals, help desk information, available channels etc. The
content is produced by Digita.
6.6.2 Evaluation setup
Figure 6-8. Info channel
Info channel was evaluated together with Stadi TV and the radio channels (The
Voice, Iskelmä and Radio Nova) in January-February 2008. Info channel is included
as one TV channel on mobile TV service.
Out of the 27 panellists, 25 answered the web survey that included generic user
acceptance questions and specific Info channel related questions.
6.6.3 Results
Of the panellists surveyed, 92 % (23/25) got acquainted with Info channel during
the evaluation period. One of the two non-users said that (s)he was not interested
in the content of the channel. Of those panellists that had watched the channel,
74% (17/23) would be using the Info channel again. The main reasons why some of
the panellists would not use the service again were the uninteresting content and
the fact that the same content is also available on the Web.
“I would imagine that it would be easier to find the same information from the net”.
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