FinPilot2 Final Report â User Acceptance of Mobile TV Services ...

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Preface When the Finnish Mobile TV project was launched in 2005, the expectations for mobile television were high. Being the first project of Forum Virium Helsinki, it was also very important for the organisation that had recently been set up. Many Finnish developers of mobile television signed up for the joint project. The community website www.finnishmobiletv.com, designed and produced by Forum Virium Helsinki, supported the project. The Finnish Mobile TV project was launched in order to allow Finnish developers, who already were at the forefront of mobile design in the world, to pilot the technology, contents and new services of mobile television. The faces and voices of the test users could also be seen and heard in the project. The comments of the users will certainly be seen in future mobile television services to be published. The test users’ views and opinions are presented for examination elsewhere in this report. Television has had its fair share of challenges in the last years. These challenges have not necessarily directly involved mobile television, but they have presented the mobile distribution of digital television with new questions of credibility and liability. In the future mobile television will probably be just one of the distribution channels for television, along with various other distribution channels. Mobile television, however, makes it possible to use a more local, up-to-date and personal approach, compared to the television set that is fixed in a corner of the living room. The consumer’s opinion is the most important with the key question being: What can I use mobile television for, and why would I use it? Mobile television and the development work in Finland have stirred considerable interest in the world. Several international delegations and experts have familiarized themselves with the project. There is a good possibility that Finnish mobile television will become a successful product with a global demand. I would like to express my gratitude to all partners in Finnish Mobile TV: Destia, Digita, Elisa, the City of Helsinki, Hewlett-Packard, IBM, Logica, MTV Media, Nokia, SWelcom, TeliaSonera, TietoEnator, Veikkaus, VTT Technical Research Centre of Finland, YIT and Yleisradio. My special thanks go to the authors of this report: Eija Kaasinen, Tuomo Kivinen, Minna Kulju, Liisa Lindroos and Virpi Oksman of VTT, Mia Uronen of Forum Virium Helsinki, as well as Jonas Kronlund of Elisa, who has piloted the mobile television project in its various stages. Jarmo “Elukka” Eskelinen Executive Director Forum Virium Helsinki 4
The Authors’ Thanks FinPilot2 work has been steered by a Finnish Mobile TV Working Group lead by Jonas Kronlund from Elisa. The other working group members have been Juha Vesaoja from the Finnish Broadcasting Company YLE, Markku Lamminluoto from TeliaSonera, Kenneth Falck from Swelcom, Marianne Antola from Nokia, Mia Uronen and Pekka Koponen from Forum Virium Helsinki, Tarja Rautio from Digita, and Caj Södergård from VTT. We would like to thank all the Finnish Mobile TV partners, and especially the working group members for their valuable guidance and feedback. We are grateful to Digita who allowed the pilot services to be broadcasted in their DVB-H network, Nokia who equipped the panellists with the N77 mobile TV enabled phones and Sofia Digital who was in charge of developing most of the pilot services. We would also like to thank the companies and organisations who provided the pilot services and Forum Virium Helsinki for hosting the study and taking care of the dissemination of the results and this report. Last but not least we wish to thank the 27 voluntary test users of our user panel. Even if facing occasional technical problems with the pre-commercial pilot services, they spent a lot of time evaluating them and gave us valuable feedback both by filling in web questionnaires and by participating in face-to-face interviews. This kind of voluntariness is urgently needed to guarantee us all better services in the future! 6.5.2008, Tampere Authors 5
Page 1 and 2: FinPilot2 Final Report User Accepta
Page 3: Summary FinPilot2 study piloted mob
Page 7: 6 Evaluation of Individual Services
Page 10 and 11: 1.2 Finnish Mobile TV project The F
Page 12 and 13: The topics of the six Developer For
Page 14 and 15: The second user pilot of the FiMTV
Page 16 and 17: People seemed to use different cont
Page 18 and 19: Figure 2-3. Screen capture from the
Page 20 and 21: 2.3 Other studies The usage of mobi
Page 22 and 23: consumers need to be asked. The res
Page 24 and 25: cellular networks parallel to using
Page 26 and 27: Coordinated by Arcada, the DINA cha
Page 28 and 29: Sub service DVB-H-broadcast Video-o
Page 30 and 31: camera on the phone. 68% had not us
Page 32 and 33: Figure 3-4. Most interesting featur
Page 34 and 35: Image quality received many positiv
Page 36 and 37: Due to technical problems all the p
Page 38 and 39: 4.4 User panel The users were recru
Page 40 and 41: 4.5.1 Taking mobile television into
Page 42 and 43: Figure 4-8. Technology Acceptance M
Page 44 and 45: After the users were given the test
Page 46 and 47: Almost all panellists felt that mob
Page 48 and 49: 6 Evaluation of Individual Services
Page 50 and 51: As the user sent a message, it appe
Page 52 and 53: A couple of users wrote they had pr
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Table 6-4. Broadcast vs. On-demand
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6.3.2 Evaluation setup M2Hz was pil
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In quite a few comments the panelli
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content well suitable for a mobile
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Table 6-8. User acceptance of Stadi
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Users thought that finding the Info
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6.7.2 Evaluation setup The radio ch
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“I might sometimes listen to Iske
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Table 6-15. What kind of add-on ser
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three panellists did not manage to
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The most common usage situation tha
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7 Overall Results The mobile TV stu
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the best feature of mobile TV was t
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had to be installed as separate app
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In addition the panellists did not
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”It should be started with such a
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Regarding the development of intera
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Ollikainen, V. (eds.) 2008. Mobile
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