FinPilot2 Final Report â User Acceptance of Mobile TV Services ...
FinPilot2 Final Report â User Acceptance of Mobile TV Services ...
FinPilot2 Final Report â User Acceptance of Mobile TV Services ...
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three panellists did not manage to access the service and three panellists said they<br />
had been too busy.<br />
Of those panellists that had been using the service, 86 % would use the service<br />
again.<br />
“Because soon I do not any more have a device to watch mobile <strong>TV</strong> with. Otherwise yes!”<br />
The reliability and usefulness <strong>of</strong> the content got very high grades (Table 6-17). All<br />
users mentioned news as the content that they had been using (news, sports news,<br />
entertainment news, financial news). <strong>TV</strong> schedules were also mentioned by a few<br />
users. The panellists could not point out any additional content that they would<br />
miss.<br />
”Domestic news, international news, entertainment news, sports news”<br />
Taking into use was not found very easy which is understandable as this trial<br />
required upgrading the phone firmware. The panellists reported different problems<br />
that they had faced in installation. The installation <strong>of</strong> the s<strong>of</strong>tware over the air also<br />
took quite a lot <strong>of</strong> time.<br />
“All kind <strong>of</strong> complexity and slowness. <strong>Final</strong>ly everything worked when you just kept trying<br />
and reading the guidance text. Downloading the teletext service was very slow.”<br />
Table 6-17. <strong>User</strong> acceptance <strong>of</strong> M<strong>TV</strong>3 teletext.<br />
<strong>User</strong> <strong>Acceptance</strong> <strong>of</strong> M<strong>TV</strong>3 text television<br />
The service w as easy to find<br />
6<br />
5<br />
1<br />
2<br />
Agree<br />
Somew hat agree<br />
Neither agree or disagree<br />
The service w orked reliably<br />
3<br />
6<br />
1<br />
3<br />
1<br />
Somew hat disagree<br />
Disagree<br />
The service provides reliable<br />
information<br />
5<br />
8<br />
1<br />
The service is easy to take into use<br />
3<br />
4<br />
1<br />
4<br />
2<br />
The appearance <strong>of</strong> the service is<br />
appealing<br />
4<br />
7<br />
2<br />
1<br />
The service provides me w ith<br />
useful information<br />
6<br />
5<br />
2<br />
1<br />
The use <strong>of</strong> the service is<br />
entertaining<br />
2<br />
7<br />
4<br />
1<br />
The service is easy to use<br />
4<br />
5<br />
2<br />
3<br />
0 2 4 6 8 10 12 14<br />
Number <strong>of</strong> respondents (n=14)<br />
72
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