FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

Users thought that finding the Info channel, taking it into use and using it were
relatively easy. Also the content of the Info channel was found to be reliable even
though panellists felt it was not very useful for them. Also the panellists responded
that using the Info channel is not entertaining, but this is not a surprise since the
main role of this service is to provide mobile TV related information for the users.
The panellists had no specific problems using the Info channel. The proposals for
improvements that the panellists reported were related to presentation of the
information; the panellists commented that they would like to select or somehow
interact with the content that Info channel offers instead of waiting for the
information they were looking for to appear.
”Looks very odd that mobile TV info is static and voiceless.”
Table 6-10. User acceptance of Info channel
User Acceptance of Info channel Service
The service was easy to find
17
3
3
Agree
Somewhat agree
Neither agree or disagree
The service worked reliably
4
12
6
1
Somewhat disagree
Disagree
The service provides reliable
information
10
9
4
The service is easy to take into use
14
6
3
The appearance of the service is
appealing
3
9
9
1 1
The service provides me with useful
information
1
3
9
8
2
The use of the service is entertaining
2
5
9
3
4
The service is easy to use
11
7
5
0 5 10 15 20
Number of respondents (n=23)
6.7 Iskelmä and The Voice interactive radio channels and
Radio Nova
6.7.1 Description of the service
Iskelmä and The Voice channels had been on the air already before the actual test
period but they were renewed and launched to be evaluated in January 2008.
Both channels broadcasted their respective radio channels as the channels’ audio.
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