FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

6.3.2 Evaluation setup
M2Hz was piloted together with another Stadi TV add-on service (Super teletext)
in December 2007 – January 2008. As the main Stadi TV broadcast service, Stadi TV,
was not yet on air at that time, the services were provided as individual services.
M2Hz was accessed via mobile Web where the users got the link from the evaluator
in an SMS. The user was asked to set M2Hz as a bookmark to his/her browser.
All the 27 panellists answered the web survey that included generic user acceptance
questions and specific M2Hz questions planned together with Arcada.
6.3.3 Results
Of the panellists surveyed, 59% (16/27) had tried out M2Hz service. Five panellists
did not manage to use the service because of technical problems and four panellists
said that they did not have time to use the service.
Of those panellists who had been using the service, 59% (10/16) said that they
would use the service again if it was available.
Table 6-6. User acceptance of M2Hz service.
User Acceptance of M2HZ Service
The service w as easy to find
6
4
2
3
1
Agree
Somew hat agree
Neither agree or disagree
The service w orked reliably
4
6
3
3
Somew hat disagree
Disagree
The service provides reliable
information
2
3
11
The service is easy to take into use
5
5
3
2
1
The appearance of the service is
appealing
2
6
3
3
2
The service provides me w ith
useful information
1 1
5
5
4
The use of the service is
entertaining
2
1
5
6
2
The service is easy to use
4
6
3
2
1
0 5 10 15
Number of respondents (n=16)
Table 6-6 illustrates user acceptance of the service. Over half of the respondents
considered service discovery and taking into use effortless or almost effortless.
56