FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

6.8 MTV3 and Nelonen teletext services
6.8.1 Description of the services
MTV3 teletext was provided as an add-on service on the MTV3 television channel,
and Nelonen teletext respectively on the Nelonen channel. Both teletext services
included the same content as conventional teletext services on the channels and
even the appearance was similar to the conventional teletext service. Similar to the
TV user interface, the user could navigate in the service by inputting page numbers
with the phone keyboard. The navikey on the phone could be used to go to next/
previous page (down/up) or to next/previous sub page (right/left). The user could
also change to pointer mode where navikey was used to navigate on the page and
to select links.
Figure 6-11. Left: MTV3 teletext and right: Nelonen teletext
6.8.2 Evaluation setup
MTV3 teletext together with Nelonen teletext were the last ones to be evaluated
by the user panel. To get access to the service, the panellists had to update their
phone firmware. The panellists were mailed updating instructions as well as memory
cards for backup copying their personal data from the phone before updating the
software. As the new phone software was installed, the teletext service appeared in
the service menus of the channels. When the teletext service was selected for the
first time, it was installed on the phone. Later on it was available from the service
menu.
The evaluation took place in February 2008. All 27 panellists answered the web
survey that included generic user acceptance questions and specific teletext related
questions planned together with the MTV3 television company.
6.8.3 Results of MTV3 teletext
Of the panellists surveyed, 52% (14/27) had been using MTV3 teletext during the
evaluation period. Four panellists did not manage to update their phone software,
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