FinPilot2 Final Report â User Acceptance of Mobile TV Services ...

More documents

Recommendations

Info

As the user sent a message, it appeared on the rolling text field of the broadcasted channel. The picture or video attached to a MMS message was shown on the upper part of the screen. The user could also register a nickname with an SMS message or be given one automatically by the system. The Quiz service worked quite the same way as Chat. The questions were shown on the broadcasted channel and the answering options were in the service menu as pre-filled text messages (as shown in Figure 6-4). Both Chat and Quiz services cost the panellists the price of normal SMS or MMS messages and were not charged at the premium rate. Figure 6-4. Quiz answering options were chosen from the service menu The competition to win a Nokia N77 mobile phone was a hyperlink from the Elisa TV service menu to a web page where the user could fill in a form and submit it to enter the competition. 6.2.2 Evaluation setup Elisa TV channel and the add-on services were the first pilot services to be evaluated. The channel was aired at the end of October 2007 for one week. The panellists were well acquainted with mobile TV itself as the trial had started in July. The panellists were informed about the services and given some instructions on how to obtain and install the Jukebox application as it was filecasted over the DVB- H broadcast. After one week usage of the channel, users were asked generic questions about all the evaluated pilot services in the field trials and some additional questions proposed by Elisa. 50
6.2.3 Results Of those responding, 81% (21/26) had watched Elisa TV mobile television channel. Three of the five respondents who had not watched Elisa TV channel had had technical issues and were unable to view the channel properly, and the last two had not had time to view the channel as it was airing only for one week. Table 6-1. How often have you been watching Elisa TV channel with your mobile phone during the last month? Response Number Percent 20% 40% 60% 80% 100% 1. Several times a day 1 3,85% 2. Daily 2 7,69% 3. Weekly 5 19,23% 4. A few times 13 50,00% 5. Not at all 5 19,23% The users were informed about the add-on interactive services one day before the last services, Quiz and Chat, were made available. Of the 26 respondents, only 31% (8/26) had noticed the add-on interactive services of the channel prior to this notice. Of the individual services, the Jukebox was used by 46% (12/26), Quiz by 15% (4/26), Chat by 12% (3/26) and the N77 competition by 46% (12/26). The biggest reason for the low usage percentages of Quiz and Chat services was the timeframe the services aired (only for four hours after noon) so nearly all respondents were at work and unable to try them. In addition, six of the respondents had technical problems with Jukebox, four with Quiz and six with Chat service, which also explains the low usage rate. Of the 12 respondents who had used the Jukebox service, 50% (6/12) said that they would be using the service again if it was available. The same figures for other services are 75% (3/4 respondents) for Quiz, 33% (1/3 respondents) for Chat and 83% (10/12 respondents) for the N77 competition. Table 6-2 illustrates user acceptance of the Jukebox service. The service was considered to be effortless or almost effortless to discover and take into use by over half of the respondents. The appearance of the service was also considered to be quite nice. The usefulness of the service was not given good grades and the written comments indicated that this kind of a service did not meet the needs of the panel. ”When I want to buy music, I have other ways to do it.” 51
Page 1 and 2: FinPilot2 Final Report User Accepta
Page 3 and 4: Summary FinPilot2 study piloted mob
Page 5 and 6: The Authors’ Thanks FinPilot2 wor
Page 7: 6 Evaluation of Individual Services
Page 10 and 11: 1.2 Finnish Mobile TV project The F
Page 12 and 13: The topics of the six Developer For
Page 14 and 15: The second user pilot of the FiMTV
Page 16 and 17: People seemed to use different cont
Page 18 and 19: Figure 2-3. Screen capture from the
Page 20 and 21: 2.3 Other studies The usage of mobi
Page 22 and 23: consumers need to be asked. The res
Page 24 and 25: cellular networks parallel to using
Page 26 and 27: Coordinated by Arcada, the DINA cha
Page 28 and 29: Sub service DVB-H-broadcast Video-o
Page 30 and 31: camera on the phone. 68% had not us
Page 32 and 33: Figure 3-4. Most interesting featur
Page 34 and 35: Image quality received many positiv
Page 36 and 37: Due to technical problems all the p
Page 38 and 39: 4.4 User panel The users were recru
Page 40 and 41: 4.5.1 Taking mobile television into
Page 42 and 43: Figure 4-8. Technology Acceptance M
Page 44 and 45: After the users were given the test
Page 46 and 47: Almost all panellists felt that mob
Page 48 and 49: 6 Evaluation of Individual Services
Page 52 and 53: A couple of users wrote they had pr
Page 54 and 55: Table 6-4. Broadcast vs. On-demand
Page 56 and 57: 6.3.2 Evaluation setup M2Hz was pil
Page 58 and 59: In quite a few comments the panelli
Page 60 and 61: content well suitable for a mobile
Page 62 and 63: Table 6-8. User acceptance of Stadi
Page 64 and 65: Users thought that finding the Info
Page 66 and 67: 6.7.2 Evaluation setup The radio ch
Page 68 and 69: “I might sometimes listen to Iske
Page 70 and 71: Table 6-15. What kind of add-on ser
Page 72 and 73: three panellists did not manage to
Page 74 and 75: The most common usage situation tha
Page 76 and 77: 7 Overall Results The mobile TV stu
Page 78 and 79: the best feature of mobile TV was t
Page 80 and 81: had to be installed as separate app
Page 82 and 83: In addition the panellists did not
Page 84 and 85: ”It should be started with such a
Page 86 and 87: Regarding the development of intera
Page 88: Ollikainen, V. (eds.) 2008. Mobile

FinPilot2 Final Report â User Acceptance of Mobile TV Services ...

Create successful ePaper yourself

Delete template?

Save as template?

FinPilot2 Final Report â User Acceptance of Mobile TV Services ...