FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

Table 6-15. What kind of add-on services would you like in visual radio or in mobile television?
Additional services
Agree
Somew hat agree
Competitions
5
9
4
5
2
Neither agree or disagree
Somew hat disagree
Quizzes
7
5
6
6
1
Disagree
Buying music
5
7
4
6
3
Picture riddles
2
2
4
9
8
0 5 10 15 20 25
Number of respondents (n=25)
The respondents were also asked which add-on services they would like in visual
radio or in mobile television: competitions, quizzes, buying music and image
riddles. Almost half of the respondents chose all the three first-mentioned (56% in
competitions and 48% in both quizzes and buying music) leaving picture riddles last
with just 16% agreeing or somewhat agreeing.
Finally the respondents were asked how much they would be willing to pay for
visual radio services. The choices and figures are illustrated in Table 6-16. Of those
responding, 48% (12/25) wouldn’t pay anything, 32% (8/25) would pay under one
euro per month and 20% (5/25) would be willing to pay one to five euros per month
for the service. None of the respondents would be willing pay over 5 euros per
month.
Table 6-16. How much would you be willing to pay, in a month, for using visual radio?
Response Number Percent 20% 40% 60% 80% 100%
1.
Under one euro per
month
8 32,00%
2. 1-5 euros per month 5 20,00%
3.
over 5 euros per
month
0 0,00%
4. Nothing 12 48,00%
The problems that the respondents had during the trial were not related to the
radio services. The occasional problems were phone or mobile television application
issues like batteries drying out and memory getting overload. Some respondents
commented that they did not find any add-on services. They did not realize that
the services were not present all the time but only during certain radio programmes
even though the panellists had been informed about this feature when launching
the services.
70