FinPilot2 Final Report – User Acceptance of Mobile TV Services ...

Most panellists also gave good scores for ease of use, reliability and appearance.
In the written comments the panellists pointed out problems in waiting for
downloads. The panellists would have liked to get information on the size of the
video before starting downloads both because of the time involved to download
and because they wanted to control the amount of data transferred due to costs.
As they had to download the whole video even if they just glanced it, they thought
that the service did not encourage trying out content. The panellists also would
have liked to get more information about the programme before starting the
download.
“Length of the videos should definitely be shown! Also more description of the content so
that you do not need to select blindfolded.”
Video and sound quality was assessed quite good, on the scale 1-5, 76% of the
panellists assessed video quality 3 or more and 82% assessed sound quality 3 or
more. Occasional problems were faced with videos freezing, batteries drying out,
and successfully downloading some videos.
Most negative scores were related to the content that was not found to be
especially useful or entertaining. The panellists also doubted the reliability of
the information provided via the videos. The panellists were asked to assess how
interesting they considered individual videos that were available in M2Hz. From
the selection of 12 programmes, only three programmes had been watched by more
than half of the respondents. It seems that the link titles were not very descriptive:
the most-watched programmes seemed to include the most descriptive titles
(Tapahtumien kaupunki (City of Events), Kaupunkikuva (Views of the city), Kallio
kukkii (Kallio flourishes). The least watched programmes included the most obscure
titles (Saurofonia, Pirtola, MUNDO:Digitales). However, almost all programmes
found audience that considered the programme interesting. Only one of the 12
programmes had no grades over 2 on the scale 1-5 and 9 programmes had at least
one 4-5 grade.
”On one hand, content produced by these kinds of smaller groups is a good idea, but I was not
interested in these clips.”
“For a person who needs this kind of service, and for elderly people certainly a very useful
service.”
In the written comments most panellists told that they would like to see more
videos of current local events. Also information about local attractions, districts,
and local politics as well as the history of the city were suggested as interesting
content.
“Info channel type of services: tourism, events, schedules, topical local issues.”
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