FinPilot2 Final Report â User Acceptance of Mobile TV Services ...

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“I might sometimes listen to Iskelmä channel, still I never contact the studio. But I tried that much that it looked really easy, it is a real add-on service that with a couple of buttons you can send SMS or call to the studio.” Of the respondents who watched The Voice radio channel, 52% (11/21) thought that add-on services made or somewhat made the channel more interesting to them. The same figure for Iskelmä channel was 45% (9/20 of the respondents). The survey also included open questions about what kind of add-on services the respondents would like to use and in what kinds of situations they had been using or would use the services. Questions about the content of the services, further development ideas and comments about visual radio in general were also asked. One respondent would be keen to see the lyrics of the currently playing song like in karaoke. Another respondent suggested customizable channels where the user could choose, for example, a mood that he/she is in and the programme would change accordingly, so that (s)he would not have to listen to “some nonsense radio show talk”. One idea was to buy the currently playing song or get information on local gigs. The scrolling text bar was said to be too slow by one user. ”A possibility to skip boring bridging sessions – programme sets to select according to current personal mood.” Mostly the channels were watched to fill in time and in public transport for entertainment. The channels were mostly listened to like traditional radio rather than watched like television. It was also reported that DVB-H reception was sometimes better than radio reception and because of that the user switched from radio to mobile television. “Quite soon you start to miss live video.” A couple of respondents wondered why broadcasting radio channels should be in mobile television and didn’t see any additional value in the services. One particularly liked the upcoming program info and the news ticker in the Radio Nova channel which distinguished it from the other two channels. ”It really does not differ from the ordinary radio, you have to have a good reason to “watch” radio.” When asked whether the respondents are likely to use the service (radio channel) again if available the answers were the following; The Voice 71% (15/21), Iskelmä 60% (12/20) and Radio Nova 77% (17/22). 68
Table 6-13. Add-on services in visual radio make mobile television more entertaining and more useful. Response Number Percent 20% 40% 60% 80% 100% 1. Agree 3 12,00% 2. Somewhat agree Neither agree 3. or disagree 4. Somewhat disagree 11 44,00% 7 28,00% 1 4,00% 5. Disagree 3 12,00% The respondents were asked their opinion on whether or not add-on services in visual radio make mobile television more entertaining and more useful (shown in Table 6-13). Of those responding, 56% (14/25) agreed or somewhat agreed to this with only 16% (4/25) disagreeing or somewhat disagreeing. Table 6-14. What visual elements would you like to see in a visual radio service? Visual Elements New s about artists and bands 8 9 5 2 1 Agree Somew hat agree Neither agree or disagree Artist images 4 10 6 2 3 Somew hat disagree Disagree Other music new s 9 8 6 1 1 Weather forecasts 12 10 1 1 1 Traffic information 11 9 3 2 New s 13 6 4 1 1 What's on in the city 8 8 7 2 Adult content 4 5 6 10 0 5 10 15 20 25 Number of respondents (n=25) Table 6-14 illustrates how the respondents liked proposed visual elements in a visual radio service. The most wanted elements were weather forecasts, traffic information and news (each with over 75% agreeing or somewhat agreeing). News about artists and bands, other music news, what’s on in the city and artist images were a little less interesting (from 56% to 68% agreeing or somewhat agreeing). Adult content was the least interesting element with only 16% somewhat agreeing (64% disagreeing or somewhat disagreeing). 69
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FinPilot2 Final Report User Accepta
Page 3 and 4:
Summary FinPilot2 study piloted mob
Page 5 and 6:
The Authors’ Thanks FinPilot2 wor
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6 Evaluation of Individual Services
Page 10 and 11:
1.2 Finnish Mobile TV project The F
Page 12 and 13:
The topics of the six Developer For
Page 14 and 15:
The second user pilot of the FiMTV
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People seemed to use different cont
Page 18 and 19: Figure 2-3. Screen capture from the
Page 20 and 21: 2.3 Other studies The usage of mobi
Page 22 and 23: consumers need to be asked. The res
Page 24 and 25: cellular networks parallel to using
Page 26 and 27: Coordinated by Arcada, the DINA cha
Page 28 and 29: Sub service DVB-H-broadcast Video-o
Page 30 and 31: camera on the phone. 68% had not us
Page 32 and 33: Figure 3-4. Most interesting featur
Page 34 and 35: Image quality received many positiv
Page 36 and 37: Due to technical problems all the p
Page 38 and 39: 4.4 User panel The users were recru
Page 40 and 41: 4.5.1 Taking mobile television into
Page 42 and 43: Figure 4-8. Technology Acceptance M
Page 44 and 45: After the users were given the test
Page 46 and 47: Almost all panellists felt that mob
Page 48 and 49: 6 Evaluation of Individual Services
Page 50 and 51: As the user sent a message, it appe
Page 52 and 53: A couple of users wrote they had pr
Page 54 and 55: Table 6-4. Broadcast vs. On-demand
Page 56 and 57: 6.3.2 Evaluation setup M2Hz was pil
Page 58 and 59: In quite a few comments the panelli
Page 60 and 61: content well suitable for a mobile
Page 62 and 63: Table 6-8. User acceptance of Stadi
Page 64 and 65: Users thought that finding the Info
Page 66 and 67: 6.7.2 Evaluation setup The radio ch
Page 70 and 71: Table 6-15. What kind of add-on ser
Page 72 and 73: three panellists did not manage to
Page 74 and 75: The most common usage situation tha
Page 76 and 77: 7 Overall Results The mobile TV stu
Page 78 and 79: the best feature of mobile TV was t
Page 80 and 81: had to be installed as separate app
Page 82 and 83: In addition the panellists did not
Page 84 and 85: ”It should be started with such a
Page 86 and 87: Regarding the development of intera
Page 88: Ollikainen, V. (eds.) 2008. Mobile
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