Annual Report 2009 - Husqvarna Group

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6 Husqvarna Annual Report 2009 Strategy
Strategy Husqvarna Annual Report 2009 7 Husqvarna is the world’s largest producer of outdoor products. The Group has leading positions in the global market within product areas that account for approximately 80% of sales. Husqvarna’s strategy Husqvarna shall be the leader in the global market within its core areas. The Group’s strategy involves improving internal efficiency and reducing costs throughout the entire supply chain, in order to create a framework for increased investment in product development and brands that will further strengthen the Group’s position. The financial goal is to achieve average annual organic growth in sales of approximately 5% and an operating margin of more than 10%, over the course of a business cycle. Strategic review In 2009 a strategic assessment of Group operations was performed in order to establish priorities and goals for the coming years. The results of this assessment were that Husqvarna has a strong base and good opportunities for growth within existing product offering and distribution channels. The Group’s primary strengths include: • Strong brands. • Efficient global distribution network. • Broad product offering. • Flexible supply chain. The most important actions needed to further strengthen the Group are summarized below: • Reduce the number of brands, focus on Husqvarna and Gardena. • Enhance efficiency of sales organization, improve customer service. • Focus on strengthening core product areas. • Increase investments in products with improved environmental performance. • Concentrate production in fewer and larger plants, increase share of production in low-cost countries. • Reduce the number of warehouses. • Develop an integrated global supply chain. • Increase investment in IT support in order to establish and support Group-wide global processes. The robotic lawn mower Automower ® is now available in four metallic colors – orange, blue, white and brown.
Page 1 and 2: Annual Report 2009
Page 3 and 4: Net sales Operating income and marg
Page 5 and 6: Husqvarna Annual Report 2009 1 High
Page 7 and 8: History Husqvarna Annual Report 200
Page 9: Report by the President Husqvarna A
Page 13 and 14: Strategy Husqvarna Annual Report 20
Page 15 and 16: Strategy Husqvarna Annual Report 20
Page 17 and 18: Financial goals Husqvarna Annual Re
Page 19 and 20: Husqvarna Annual Report 2009 15 New
Page 21 and 22: Husqvarna Annual Report 2009 17 Con
Page 23 and 24: Consumer Products Husqvarna Annual
Page 25 and 26: Consumer Products Husqvarna Annual
Page 27 and 28: Husqvarna Annual Report 2009 23 Pro
Page 29 and 30: A new series of zero-turn mowers fo
Page 31 and 32: Professional Products Husqvarna Ann
Page 33 and 34: The Husqvarna share Husqvarna Annua
Page 35 and 36: Husqvarna Annual Report 2009 31 Rep
Page 37 and 38: Report by the Board of Directors Hu
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Page 57 and 58: Notes Husqvarna Annual Report 2009
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Notes Husqvarna Annual Report 2009
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Five-year review Husqvarna Annual R
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Quarterly data Husqvarna Annual Rep
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New reporting structure Husqvarna A
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Corporate Governance Husqvarna Annu
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Board of Directors and Auditors Hus
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Husqvarna Annual Report 2009 113 Gr
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Sustainable development Husqvarna A
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Factors affecting forward-looking s
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