Annual Report 2009 - Husqvarna Group

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2 Husqvarna Annual Report 2009 320 years of innovation The history of Husqvarna stretches back more than 320 years. This long period is characterized by innovation and responsiveness to market needs. Husqvarna’s reputation for producing high quality products with reliable performance has paved the way for sustained growth and enabled expansion in several areas. The Husqvarna logotype 1882–1885. 1689 – Weapons foundry The foaming waterfall in Huskvarna, Sweden, turns out to be a hidden source of power. The first Husqvarna plant is established here as a weapons factory harnessing that energy. Muskets and rifles are made here, and production of weapons remains a central component of the company’s operations for more than 300 years. The last Husqvarna rifle is produced in 1989. 1874 – Kitchen equipment The first grey iron foundry is established and besides sewing machines Husqvarna produces kitchen equipment in cast iron. Among other things, 12 million meat grinders are exported world wide. 1918 – Lawn mowers Husqvarna acquires Norrahammars Bruk. In addition to a highcapacity foundry, this gives Husqvarna a new product range – lawn mowers. They become very popular, leading to the current focus on outdoor products. The first Husqvarna logotype. 1872 – Sewing machines New machinery for production of a new rifle for the Swedish Army is installed in the mid-19th century. The equipment is also well-suited to production of sewing machines, which are produced for more than 100 years until the operation is divested in 1997. 1896 – Bicycles The bicycle becomes a popular product around the close of the 19th century. It develops rapidly, and Husqvarna registers a large number of patents. The company continues to produce bicycles until 1962. 1903 – Motorcycles The dawn of a new era, as expertise in engines becomes a major asset for Husqvarna. It begins with production of motor-cycles, which gives Husqvarna a world-wide reputation. The motorcycle operation is sold in 1987.
History Husqvarna Annual Report 2009 3 Over the centuries, Husqvarna has produced a wide range of products that includes bicycles, rifles and kitchen equipment. 2006 – Spin off and stock exchange listing Husqvarna is spun off from Electrolux and the shares are listed on NASDAQ OMX Stockholm. 2007 – Acquisition of Gardena and Zenoah Husqvarna acquires Gardena of Germany, the European leader in irrigation and garden tools. The Group also acquires Zenoah of Japan and Klippo of Sweden. 1959 – Chainsaws Demand for bicycles, mopeds and motorcycles declines at the end of the 1950s. Forestry becomes increasingly more important in Sweden, and the first Husqvarna chainsaw is produced in 1959. 2008 – Expanded presence in China Husqvarna expands production in China through the newly acquired Jenn Feng operation and the construction of a new plant for chainsaws and other handheld products. 1995 – Robotic lawn mower Launch of Automower ® , the worlds first solar powered robotic lawn mower. 1978 – Part of Electrolux Electrolux acquires Husqvarna, and chainsaws become the core of the Electrolux operation in outdoor products. The operation expands steadily through organic growth as well as acquisitions. The latter include Jonsered in Sweden in 1979, Poulan/Weed Eater in USA in 1986, and Roper’s gardening operation in USA in 1988. 50 years 320 years 2009 – 50 years with chainsaws Husqvarna celebrates 50 years of chainsaw production. A contest is started to find the owner of the oldest working Husqvarna chainsaw. The winner lives in the Swedish province of Dalecarlia, and uses a chainsaw that was purchased in 1960. The Husqvarna Automower ® counts 100,000 units sold in more than 30 countries since 1995. The Husqvarna logotype 1932–1973.
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Page 3 and 4: Net sales Operating income and marg
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Page 9 and 10: Report by the President Husqvarna A
Page 11 and 12: Strategy Husqvarna Annual Report 20
Page 17 and 18: Financial goals Husqvarna Annual Re
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Page 23 and 24: Consumer Products Husqvarna Annual
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Page 29 and 30: A new series of zero-turn mowers fo
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Page 33 and 34: The Husqvarna share Husqvarna Annua
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Five-year review Husqvarna Annual R
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Quarterly data Husqvarna Annual Rep
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New reporting structure Husqvarna A
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Corporate Governance Husqvarna Annu
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Board of Directors and Auditors Hus
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Sustainable development Husqvarna A
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Factors affecting forward-looking s
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Annual Report 2009 - Husqvarna Group

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