Annual Report 2009 - Husqvarna Group

26 Husqvarna Annual Report 2009 Professional Products
Brands and market position
The Husqvarna brand accounts for the greater share of sales.
The Dixon, Bluebird and Yazoo/Kees brands are used for a limited
range of products in the US. The Klippo brand has a
strong position for professional lawn mowers in Scandinavia. In
2009 the Group started to market Gardena-branded automatic
irrigation systems through servicing dealers. The Group plans
to market additional Gardena-branded products in the dealerchannel
in 2010.
Customers and distribution
Products are distributed to servicing dealers through Husqvarna’s
sales companies, as well as through independent distributors.
The primary end-users are professional landscape contractors
as well as municipalities and institutional users. In 2009 the
Group launched the Husqvarna Performance Product, a webbased
service that enables professional end-users with serviceintensive
machines to make more efficient use of their equipment.
A web portal gives the user an overview of vital factors
such as the cost of a machine, service requirements, and
repairs.
Construction
In 2009 this product area accounted for approximately 23% of
the Group’s total sales of professional products. The product
offering includes machines and diamond tools for the construction
and stone industries.
The machines for the construction industry include power
cutters, floor saws, wall and wire saws, tile and masonry saws,
drill motors with drill stands, and machines for surface preparation
and demolition.
Diamond tools, which are consumables, are cutting tools
that are mounted on the machines. Customers who buy the
above machines also buy the Group’s diamond tools to a large
extent. Husqvarna’s range of diamond tools for the stone
industry includes saw blades, diamond wires, drills, and tools
for calibration, grinding and profiling.
Products for the construction industry are used exclusively
by professionals. Satisfying their demands for performance,
reliability and a high level of technical service is essential for
success.
Brands and market position
Products for the construction industry are sold under the
Husqvarna brand. Diamant Boart is the leading brand in
the global market for the diamond tools used by the stone
industry.
Customers and distribution
Diamond tools and equipment for the construction industry
are sold mainly through rental companies and specialized
dealers, but also directly to large contractors.
Virtually all diamond tools for the stone industry are sold
directly to companies that quarry and/or process stone.
Production
Husqvarna Professional Products are manufactured primarily
in Sweden, the US and Japan. Chainsaws, clearing saws and
riders are manufactured at the plant in Huskvarna, Sweden.
Chainsaws are also produced in the US, Japan och Brazil.
Production of riders and lawn mowers in Sweden will be
relocated to a new plant in Poland in 2011.
Products for the construction and stone industries are
manufactured mainly in Sweden, the US, China and Belgium.
In addition, Husqvarna operates small servicing units in a
number of countries.