Annual Report 2009 - Husqvarna Group

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26 Husqvarna Annual Report 2009 Professional Products Brands and market position The Husqvarna brand accounts for the greater share of sales. The Dixon, Bluebird and Yazoo/Kees brands are used for a limited range of products in the US. The Klippo brand has a strong position for professional lawn mowers in Scandinavia. In 2009 the Group started to market Gardena-branded automatic irrigation systems through servicing dealers. The Group plans to market additional Gardena-branded products in the dealerchannel in 2010. Customers and distribution Products are distributed to servicing dealers through Husqvarna’s sales companies, as well as through independent distributors. The primary end-users are professional landscape contractors as well as municipalities and institutional users. In 2009 the Group launched the Husqvarna Performance Product, a webbased service that enables professional end-users with serviceintensive machines to make more efficient use of their equipment. A web portal gives the user an overview of vital factors such as the cost of a machine, service requirements, and repairs. Construction In 2009 this product area accounted for approximately 23% of the Group’s total sales of professional products. The product offering includes machines and diamond tools for the construction and stone industries. The machines for the construction industry include power cutters, floor saws, wall and wire saws, tile and masonry saws, drill motors with drill stands, and machines for surface preparation and demolition. Diamond tools, which are consumables, are cutting tools that are mounted on the machines. Customers who buy the above machines also buy the Group’s diamond tools to a large extent. Husqvarna’s range of diamond tools for the stone industry includes saw blades, diamond wires, drills, and tools for calibration, grinding and profiling. Products for the construction industry are used exclusively by professionals. Satisfying their demands for performance, reliability and a high level of technical service is essential for success. Brands and market position Products for the construction industry are sold under the Husqvarna brand. Diamant Boart is the leading brand in the global market for the diamond tools used by the stone industry. Customers and distribution Diamond tools and equipment for the construction industry are sold mainly through rental companies and specialized dealers, but also directly to large contractors. Virtually all diamond tools for the stone industry are sold directly to companies that quarry and/or process stone. Production Husqvarna Professional Products are manufactured primarily in Sweden, the US and Japan. Chainsaws, clearing saws and riders are manufactured at the plant in Huskvarna, Sweden. Chainsaws are also produced in the US, Japan och Brazil. Production of riders and lawn mowers in Sweden will be relocated to a new plant in Poland in 2011. Products for the construction and stone industries are manufactured mainly in Sweden, the US, China and Belgium. In addition, Husqvarna operates small servicing units in a number of countries.
Professional Products Husqvarna Annual report 2009 27 Page 26, left. Husqvarna’s new topping saw features improved ergonomics and makes work more efficient and less tiring. Page 26, right. Husqvarna offers a complete range of powerful drilling machines and flexible stands. This page. The radio-controlled demolition robot is the latest addition to Husqvarna´s product range for the construction industry.
Page 1 and 2: Annual Report 2009
Page 3 and 4: Net sales Operating income and marg
Page 5 and 6: Husqvarna Annual Report 2009 1 High
Page 7 and 8: History Husqvarna Annual Report 200
Page 9 and 10: Report by the President Husqvarna A
Page 11 and 12: Strategy Husqvarna Annual Report 20
Page 17 and 18: Financial goals Husqvarna Annual Re
Page 19 and 20: Husqvarna Annual Report 2009 15 New
Page 21 and 22: Husqvarna Annual Report 2009 17 Con
Page 23 and 24: Consumer Products Husqvarna Annual
Page 25 and 26: Consumer Products Husqvarna Annual
Page 27 and 28: Husqvarna Annual Report 2009 23 Pro
Page 29: A new series of zero-turn mowers fo
Page 33 and 34: The Husqvarna share Husqvarna Annua
Page 35 and 36: Husqvarna Annual Report 2009 31 Rep
Page 37 and 38: Report by the Board of Directors Hu
Page 49 and 50: Husqvarna Annual Report 2009 45 Gro
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Page 53 and 54: Husqvarna Annual Report 2009 49 Par
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Page 57 and 58: Notes Husqvarna Annual Report 2009
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Notes Husqvarna Annual Report 2009
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Husqvarna Annual Report 2009 89 Pro
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Husqvarna Annual Report 2009 91 Def
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Five-year review Husqvarna Annual R
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Quarterly data Husqvarna Annual Rep
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New reporting structure Husqvarna A
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Corporate Governance Husqvarna Annu
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Board of Directors and Auditors Hus
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Sustainable development Husqvarna A
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Factors affecting forward-looking s
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Annual Report 2009 - Husqvarna Group

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