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Getting Found in Google75endorsement, and which could be used as a signal of qualityfor the page being linked to, and potentially low-qualitylinks that the web site owner didn’t really create. To solvethis, the “no-follow” attribute was created for links.The no-follow attribute is information within the sourcecode for a page that can be included on a link. When Googlesees a link that is marked as a no-follow, it treats this as asignal that the site owner does not wish to pass SEO creditto the target page. Though users can still click on the link(it looks like any other link), it does not help the page beinglinked to from an SEO perspective. Today, most blogs automaticallymark all links left within comments as no-follow. Infact, most software that allows user-generated content (contentcreated by the general public, not by the site owner)will mark the links within this content to be no-follow.It’s important to recognize that spending lots of timecreating content on other people’s web sites with the solepurpose of getting SEO value doesn’t work very well. Most

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