inbound-marketing

Watching Your Competition193Figure 14.3TechTarget Comparison Chartand CEO of TechTarget, “Our use of inbound marketingtechniques has been a key ingredient in our success thus far.”Like a lot of successful companies, they are very cleverabout how they analyze their competition and how theyanalyze each site relative to that of their peers. Figure 14.3shows how they lay it out for themselves.For each one of those Web metrics, they then trackhow they are doing versus their competitors and peers overtime as is shown here where they look at their WebsiteGrade for www.constructionsoftwarereview.com (movedfrom last to first) relative to their competition over time (seeFigure 14.4).They also like to analyze how they are doing relativeto their competition/peers in Google organic ranking, andkeep track of it in the following tool (see Figure 14.5).Strakosch commented that, “All of this competitive informationis used to keep us abreast of how we are doing1008060Figure 14.4TechTarget Historic Comparison