inbound-marketing

CHAPTER 5Get Found in the BlogosphereAs we discussed earlier, to be an effective inbound marketer,it’s important you create lots of remarkable content.A great way to create lots of remarkable content is by startinga blog.Blogging makes sense for many types of businesses formany reasons. First, a blog will establish your company as athought leader in your market. Second, due to its dynamicnature and the fact you’re creating new content on a regularbasis, a blog will change your web site from an onlinebrochure to a living, breathing hub for your marketplace.Third, a blog gives your potential customers a way to engagewith you versus being hit with a premature sales pitch; byconversing with your potential customers via your blog,you build trust over time, so that when you actually talkto them about your product and service offerings, they’reprepared for your offering. Fourth, a blog will dramaticallyimprove your search engine rankings; a blog is great way tocreate more pages on your site (each article is a page), andthe more pages Google has, the more your site shows upin the search engine results pages (SERPs) for dozens ofkeywords. And, because search engines like to see siteslinking to one another, a blog helps your search engine35