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Create Remarkable Content33think your content is interesting and want to return to it.Third, track the number of pages on your site that havebeen indexed by Google and are ready to be served onmoment’s notice to an eager searcher. The more pages youhave in Google’s index, the more words you can rank for.An easy way to track your links, your Delcious bookmarks,and the number of pages indexed by Google is byrunning your web site through website.grader.com, whichgives all of these numbers for your web site in a free report.You ought to check that early and often.Inbound in Action: WikipediaWikipedia was founded in 2001 on the remarkable premisethat the community could collaborate and build a betterencyclopedia than an old stalwart like Encyclopedia Britannica.How many people told them that it was a stupid ideaback in 2001!?It turns out that there are major benefits to using a collaborativecommunity approach to creating content. Wikipediacan access far more expertise in narrower topics than anorganization with a limited set of editors; the site does notkill acres of CO 2 -absorbing trees; it has far more articles;and the information is always up to date. In fact, Brianremembers using a 1967 encyclopedia at his house whilein grammar school in the late 1970s—it did not have veryup-to-date coverage of the Vietnam War for his book report!Wikipedia has over 14 million pages of content, over250 languages, and is the fourth most visited site on theInternet, according to Jay Walsh, head of communicationsfor the Wikipedia Foundation. “The information is 100 percentvolunteer created,” says Jay. Wikipedia is a remarkableproject in that we have an enormous amount of informationabout products, services, events, people—in short, we

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