inbound-marketing

206Tools and Resources“filetype:”. For example, you might want to find only PowerPointpresentations related to Internet marketing.Example: “Internet marketing” filetype:pptxThis OR That: By default, when you do a search, Googlewill include all the terms specified in the search. If you arelooking for one or more terms to match, then you can usethe OR operator. (Note: The OR has to be capitalized.)Example: Internet marketing OR advertisingMonitoring with Google AlertsImagine if you had a personal assistant that did nothing butmonitor Google for you. You’d hand him a list of searchterms, and he’d dutifully type them into Google every day.Anytime something showed up, he’d e-mail you. Even better,he’d remember which items he’d already sent you, so youonly got the new stuff. That’s precisely what Google Alertsdoes. And it’s free!To sign up for Google Alerts, visit http://Google.com/alerts. Set up an account (if you don’t already have a Googleaccount from some other Google web site, this may takean extra couple of minutes). Once your account is set up,adding alerts is easy. You tell Google just a few things:1. The search query you want to track. Example:inbound marketing.2. How you want to be notified (e-mail or an RSS feed).3. Whether you want to receive an alert “as-it-happens”(as soon as Google finds a match), or just once a day.