inbound-marketing

Get Found in Social Media93value, as users expect to see fresh information on thesite. You should plan to have someone in your companyaccountable for updating the site and participating in theconversations regularly. Devoting time to fostering a socialnetworking page may be a bit of a challenge for smallbusinesses with limited resources, but it’s a worthwhileinvestment. Sites like Facebook are large enough and growingquickly enough that they should not be ignored. Havinga presence on a social networking site is swiftly becomingas important as having a web site. The social media sitesare, in a sense, an extension of a traditional web site. Facebook’sfunctionality, viral nature and large user base makesit an ideal marketing platform for many different types oforganizations.TIPS FROM THE TRENCHESHere are three important tips:1. Don’t create a fake account. Be genuine.2. Check the insights feature of the Facebook pages regularlyto see how well your business page is doing.3. Link to your Facebook page from your business website and from other online materials. Build reachwithin your community.Creating Connections on LinkedInIf you’re a business professional, there’s a good chance thatyou’ve heard of LinkedIn and have already registered as auser. LinkedIn is a web site for professional social networking;the average age of users on the site is 41. Unlike other