inbound-marketing

Tools and Resources205this, simply enclose the search phrase within doublequotes.Example: “Internet marketing”Exclude Words: If you want to search for content aboutInternet marketing, but you want to exclude any results thatcontain the term advertising, simply use the “-” (hyphen)in front of the word you want to exclude.Example Search: Internet marketing-advertisingSite Specific Search: Often, you want to search a specificweb site for content that matches a certain phrase. Evenif the site doesn’t support a built-in search feature, you canuse Google to search the site for your term. Simply use the“site:somesite.com” modifier.Example: “Internet marketing” site:inboundmarketing.comAnother useful tool that’s a variation on this is to notinclude any keywords in the search, but just the “site:” operator.This tells you approximately how many pages from thespecified site are in the Google index.Example: site:www.facebook.comSimilar Words and Synonyms: If you want to includea word in your search, and also want to include results thatcontain similar words or synonyms, use the “∼” (known asa tilde) in front of the word.Example: “Internet marketing” ∼professionalSpecific Document Types: If you’re looking to findresults that are of a specific type, you can use the modifier