inbound-marketing

224IndexRSS (really simplesyndication):and blogs, 45–46enabling, 13–14feeds, 40, 47, 100, 125–126,156, 214–215LinkedIn feed, 214–215SSacred cow, 25, 166–167Screencast, 214Search engine optimization(SEO):building authority of, 36function of, 58–59and getting banned, 76–79and Google ranking, 57keywords for, 62–65off-page, 73–76on-page, 65–73, 82–83pay per click advertising vs.,80–81and titles, 39–40tracking progress of, 81–82use of, by DIY Shutters,82–83Search engine optimizationauthority, 61, 66Search engine optimizationcredit, 75Search engine results page(SERP), 35–36, 56Search marketing, 8SEO, see Search engineoptimizationSERP, see Search engine resultspageShah, Dharmesh, 38, 95Shift Communications, 186Signal vs. Noise (blog), 18Social advertising, 91–92Social bookmarking, 32–33,42–43Social media sites, 85–126. Seealso specific sites, e.g.:Facebookadvantages of, 89bio/summary for, 87–88building a following on, 106collaborating on, 98–103creating an online profileon, 86–88creating videos for, 117–119getting banned on, 112–113getting discovered with,113–116linking to other sites on, 88monitoring industry on,107professional socialnetworking, 93–103publishing on, 108–113remarkable content on, 29RSS feeds for, 156steps for using, 124–126tracking progress on, 120Solis, Brian, 185Solis, Weber, Defren, &Roetzer, 185–186Spam filters, 3Sponsored links, 56–58Strakosch, Greg, 192–194StumbleUpon:about, 114–115Digg vs., 114–115getting discovered with,113–116icons for, 42setting up account on,212–213