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Getting Found in Google83visitors a month for the company. By capturing these leadsorganically, the company is saving thousands of dollarsand the site also ranks well for many keywords related to“shutters,” such as “exterior shutters,” for which they havea number one ranking in Google.According to Jim, the company focused on SEO basics.They made sure they had proper on-page SEO, includingoptimizing page titles and ensuring the site had a clean andsimple design so that users (and Google) could easily findthe content. They also started a blog in order to offer usefulinformation to their target market. Interestingly, althoughthe blog is new and the site has been around for a while,the blog is already quickly gaining ground in terms of SEOauthority. And, Jim spent a lot of time picking the right keywordsto optimize his site and tracking his progress on thesekeywords.To Do1. Run your web site through website.grader.com.Follow the suggestions.2. Discover which of your pages are the most powerful.3. Optimize the page titles of your most import pages(like your home page).4.5.6.7.

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