inbound-marketing

Get Found in Social Media119users don’t even have to go to YouTube to view them. Weuse this feature to add our videos to our blog—in addition,we write content around the videos. By putting yourYouTube videos in your blog articles, you’re ensuring thatat least your blog subscribers will see them. As you mightexpect, YouTube also has a search feature that allows peopleto find videos relating to specific topics. This works similarlyto Google, but is much simpler. When optimizing yourvideos for a YouTube search, be sure to create a descriptive,attention-getting title and description—that also includesyour keywordsYouTube has an analytics feature built into their productthat allows you to see how many times your video wasviewed and where it was viewed (on the YouTube web site,embedded on your page, etc.).TIPS FROM THE TRENCHESHere are four additional suggestions for getting maximumuse from YouTube:1. Experiment! You won’t know what kinds of videoswill engage your potential audience until you try.2. Don’t try to be perfect or overly polished. You do notneed a professional video producer to create contentfor your business. Don’t put too much money into asingle video; spread your bets across several differentones and learn as you go.3. Don’t invest too much in expensive equipment. Mostcurrent video cameras and microphones will do justfine.