inbound-marketing

Get Found in the Blogosphere51pages, giving Whole Foods 12,000 ways in which new customerscan find them. This relatively large number of linkstells Google that the Whole Foods blog is worthy of rankingfor many important terms. Whole Foods also has tens ofthousands of blog subscribers who get notified and sent alink every time the company posts a new article. The pages,the links, and subscribers are a major permanent asset toWhole Foods.In our opinion, they set up their domain right: blog.wholefoodsmarket.com. Rather than create a new brandto keep track of, they made the blog a subdomain of theirmain web site—a practice that’s becoming more common.According to Brady, the company is lucky to have a “wholebunch of smart, passionate people doing incredible workin all areas like organics, supporting local growers, greenpractices, Fair Trade, micro-lending, and all kinds of foodrelatedstuff. We have a chief ‘hunter-gatherer’ for the blog tomake sure we don’t miss important stores and we invite ourteam member experts to write their own posts as well.” Contenton Whole Story includes straight articles, guest recipes,contests and video and is created by over 20 employees.Whole Foods is particularly adept at writing clever, shortarticle titles that are easy to spread virally within the socialmediasphere, including:Natural Approaches To AllergiesAnd The Green Prom Winner Is...Pregnancy—A Time To Go NaturalThe combination of pithy titles and good articles is onereason why the company has over 400,000 Twitter followersand over 58,000 Facebook followers.