inbound-marketing

Get Found in the Blogosphere37Authoring Effective ArticlesNow that you have set your blog up, let’s get cranking.To have a successful blog that people will look forwardto reading, we recommend that you focus your blog postson your industry. If you’re in the security software business,for example, we recommend you write about security softwareand not fall into the temptation of including articlesabout your weekend ski trip, your Red Sox Nation membership,your kids’ pictures, or your coin collection. The lengthof your articles can vary widely, but we recommend youavoid writing anything more than one page long; despitehow clever you are, articles longer than a page make people’seyes glaze over and can repel people looking for goldin their overstuffed RSS readers or e-mail inboxes.What should you write about? Anything that pertainsto your industry and that will be of interest to your readers:how-to articles, analysis of a current industry trend orchallenge, announcements of upcoming events, feedbackon articles you read in print publications, etc.In addition to informative articles, you can include lots ofother information that mixes things up nicely for your readers.Give your readers a list of links to 5 or 10 other relevantarticles you’ve recently read or videos you’ve watched. Buildon another blogger’s work by adding to the discussion withyour own insight or disagree with another blogger—this isa great way to get attention from the top bloggers in yourindustry. Diversify your blog posts by adding video—eitherembed links to existing YouTube videos or break out thevideo camera and record yourself talking about a hot industrytopic, but keep it short—no more than two to threeminutes, max! Create cartoons or caricatures of things happeningin your industry. For inspiration, take a look at the