inbound-marketing

118Inbound MarketingEXPERT INTERVIEWSFind experts in your industry and record interviews withthem. It is often easier to get people to agree to be interviewedin a podcast or video than to write a guest articlefor your blog.HOW-TO VIDEOSVideos are a great way to educate people, so it pays to builda library of short videos that your target audience wouldfind interesting and helpful to their jobs.The key to success on YouTube, as is the case with otherinbound marketing channels we’ve talked about, is to produceremarkable content that people will want to watchand share. Though you can certainly produce a video that’snothing more than a boring commercial for your product orservice, it’s unlikely to get many views (except maybe yourmother, but even she is expecting more amusement fromher Web experience these days).Recording short, high-quality videos can be done withmost modern digital cameras. Even somewhat specializedvideo cams can be purchased relatively inexpensively. Witha small amount of preparation and practice, you can, withrelatively little expense and experience, record videos andshare them with audiences on the Web. Posting to YouTubeis fast and easy and no extensive editing is required.Once your video is available on YouTube, you’ll needto drive traffic to it. This is done using the same channelsyou’d use to promote any of the content you produce—yourweb site, your blog, and your social media accounts. Oneof the more useful features that YouTube provides is theability to embed videos right within a web page, so that