inbound-marketing

40Inbound Marketingtitle ought to contain that phrase. Having a keyword phrasein the article title is not a guarantee that your article rankwell for that phrase, but it’s very helpful.Within the text of your article, look for important keywordphrases that describe your industry and turn them intohyperlinks. Techies call the words you can click on “anchortext.” For example, if in the text of your article you havethe phrase “world’s best security software,” then you oughtto make that phrase a link that points to your home pageor to another good article on your blog on that topic. Thewords Google and other search engines see in those hyperlinkshelp them understand the relevance of the page youare linking to.If you are already a blogger, we recommend you start aproject where you go back to all of your old blog articlesand re-work the titles to include relevant industry keywordsas well as find opportunities to create links from old articlesto your web site or other articles.Making Your Articles InfectiousIf you want your articles to be read and spread, then youneed to get really good at crafting catchy article titles. Manycopywriting experts recommend that you spend half yourtime writing the article and half your time writing a catchytitle.Why is the title so important? Well, most people willfind your article either through an RSS feed auto-generatedfrom your blog, an e-mail auto-generated from your blog, ane-mail with a link in it from a colleague, a Google search, ora social media tool (e.g., Twitter, Facebook, StumbleUpon,Digg, etc.). We live in a society where every person has massiveinformation overload, so your article needs to capture