inbound-marketing

Get Found in Social Media109on the anticipated interest from consumers. As mainstreammedia is being increasingly fragmented by niche-media siteslike blogs, we are seeing a change in the editorial process.Instead of editors choosing articles for the front page froma possible pool of articles written by professionals, socialnews sites aggregate content from tens of thousands ofsmaller sites and let the readers decide what will show upon the front page.Currently, the best example of this change is the socialnews site Digg (digg.com). Much like a big newspaper, Digghas hundreds of thousands of readers who visit the site tofind the best articles across a variety of topics, such as politics,entertainment, and technology. However, these articlesare not written by Digg editors or journalists, they’re culledfrom thousands of different web sites and submitted to Diggby the readers/users themselves. Further, instead of an editordeciding which articles will be shown on Digg’s homepage or the topic overview pages, the users themselvesdecide through a simple voting process. Any Digg user canvote a submitted article up or down based on whether theyliked the article or not. Ultimately, those articles that get themost votes are selected automatically to be shown on theDigg front page. As with a regular newspaper, articles onthe front page are read by many more users than an articleburied deep inside. Once an article hits the front page ofDigg, it drives significant web traffic back to the site fromwhich the article originated.Social news sites like Digg are an exceptionally powerfulway for businesses to spread their content (such as articles,photos, and videos) to large masses of users. Articles thatget visibility on the front page of Digg can get over 25,000views in a single day, a level of web traffic that exceeds whatmany web sites would get in an entire year. These readers