inbound-marketing

Getting Found in Google69Most modern content management systems will let youcustomize the URLs for your web pages. You should takeadvantage of this feature and optimize your URLs from anSEO perspective. When Google crawls a web page, it looksat the URL as one of the factors it considers to determine therelevance of a web page for a given keyword. In the VisibleMeasures example above, note that both the words “video”and “metrics” are in the URL. If a user is searching on Googlefor the term “video metrics,” this keyword-rich URL sendsa subtle signal to Google that this is likely what the page isabout, in addition to looking at other things like the pagetitle and content. Second, when users link to your web site,they often just copy/paste the URL into their web page anddo not go to the trouble of specifying the anchor text. Inthese cases, the URL often becomes the anchor text. If youhave your target keywords in the URL itself, you’ll have ahigher chance of getting anchor text with those keywordswhen people link to your page.DOMAIN NAMES AND SEOA topic that comes up frequently when discussing URLs isthe importance of the domain name. The domain name isthat part of the URL that is shared by all other pages on thesite (for example, hubspot.com and inboundmarketing.comare both domain names). Since the domain name is part ofall URLs on a given web site, it is often useful to have akeyword contained within your domain name. The reasonis simple, since all of your URLs contain your domain name,any keywords that are in your domain name automaticallybecome part of all of your URLs. This is why keyword-richdomain names have become so popular recently. The questionis, should you change your domain name so that it