inbound-marketing

220IndexFlip Camera, 39Form responses, 152–1534E (execute on extraordinaryexperiences everyday),1214E’s (of Jack Welch), 178Franklin, Ben, 27Frenchman, Eric, 8FreshBooks, 120–123Friending, 110–111, 125FrontPage, 209Funnel metrics, 166FutureWorks, 185GGateway pages, 79General Electric, 178Goodman, Gail, 167–168Google, 6, 55–83, 85, 200. Seealso Google rankingad placement on, 57advanced search on,204–206description tags for, 67–68and domain names, 69–70getting banned on, 76–79and headings, 71–72images on, 72–73and inbound links, 73–76indexing of web pages by,33, 39–40, 50–51, 57, 210operation of, 59–62page title tag for, 66–67pay per click on, 65, 80–81and search engineoptimization, 65–76searching on, 30, 191selection of keywords for,62–65sponsored links on, 56–58tracking progress on, 81–82URLs for, 68–69use of, by DIY shutters,82–83Google AdWords, 57, 137–138Google Alerts, 206, 211Google index, 81Google ranking, 45with authority, 60–61and keywords, 63, 81–82operation of, 59with relevance, 60and search engineoptimization, 57Google Reader, 46Graphics, 140Grateful Dead, 24–25Grove, Andy, 189Guest blog articles, 38HHalligan, Brian, 38Hax, Arnold, 22, 23Headings, 71–72Hidden text, 79Hiring, 169–175of analytical types, 171–172of content creators,174–175with DARC system, 169–175of digital citizens, 170–171by Jack Welch, 178–179of traditional marketers,175for web reach, 172–174How-to videos, 118–119HTML, 209HubSpot, xxHughes, Chris, 7–8Hyperlinks, 40