inbound-marketing

Is Your Web Site a Marketing Hub?15pleased! Around three months or so later, you start to nitpickabout certain things—the menus are not quite as coolas XYZ Company’s for example. By about six months afterthe new design, those nit-picks are now starting to really bugyou, the background image looks a little dated, and the fontchoice isn’t feeling right anymore. By the time nine monthshas passed, you start thinking that if you have to look at yoursite for one more second, you will throw up because youare so sick of that new design. The problem is, you spenta lot of money and the design process took six months, soyou don’t want to go through all of that again—budgets,delays, consensus building, and other matters to address.Then about a year after the new design, something reallygreat happens: You get a new Marketing VP who has thebrilliant idea to rebrand the company with new colors, newlogo, tweaked value proposition (verticals this time) andwhile we are at it, let’s get rid of that tired web site. Greatnews—you can start over! Rinse—repeat.