Group Education Manual - Peace Corps Wiki

Map sources of influence and information. This involves identifying and understanding thedifferent sources of influence and information that shape men’s attitudes and behaviors related togender, relationships, and HIV/AIDS prevention. These can be groups of people, like peers andfamily, such institutions as schools and health services, or media vehicles like newspapers or TV.Again, this should come from information collected during the needs assessment, as well as from theinput of men and other stakeholders involved in the process (see other Campaign Tool). Identify the most strategic media and social channels, based on the profile and the mappingof influence and information. Using the profile and mapping results, the next step is to identifythe kind of media (e.g., radio, magazines, billboards) and social channels (e.g., peer educators, localcelebrities) channels that would best convey the messages about positive models of masculinity andHIV/AIDS prevention to the men and/or secondary audiences. It is important to also keep in mindwhat kind of access the men have to these channels, as well as the technical and financial feasibilityof utilizing them for the campaign. Pre-test with men and secondary audiences. This is the process of confirming that campaignmessages are clear and relevant and inform and/or mobilize men as intended. Involving men andsecondary audiences in the campaign-development process helps to ensure the relevance and impactof messages, however, it is also necessary to conduct extensive pre-testing to make certain thatmessages are widely understood. Pre-testing can be done through one-on-one interviews and/orfocus groups with selected men from the target group. It is also important to pre-test messages withsecondary stakeholders, to verify that they are acceptable and appropriate and will not generatebacklash.102