Group Education Manual - Peace Corps Wiki

Participant Handout 12A: A Framework for Working with Male ClientsThere are many approaches that HIV and AIDS programs use to involve men. Most of these approaches canbe classified under one of five categories: 1) Social Marketing/Motivation; 2) Information-giving; 3)Counseling; 4) Clinical Services and 5) Supportive Environment. The figure below provides a visualrepresentation of the relationship between these approaches. It is important to recognize that theseapproaches are often overlapping and integrated, and therefore rarely stand alone.ClinicalServicesCounselingSupportiveEnvironmentInformation GivingMotivation/Social MarketingA pyramid is used to represent the number of clients that actually benefit from a particular approach. Socialmarketing can reach more clients than actual clinical services can so it therefore has a larger section of thepyramid. The pyramid also represents the logical progression of a client seeking services. Social marketingmay create interest so the client then may seek out information. Once the client has information he may seekout counseling. If the client has counseling he may decide that a clinical service is necessary.The definitions for these approaches are as follows:• Social Marketing/Motivation – Motivating behavior change in an individual by marketing aproduct, service, or action.• Information Giving – Transmitting or exchanging knowledge and skills in order to help clientsadopt healthy behaviors.• Counseling – Exchanging information with an individual (or couple) directly in order to makevoluntary and informed decisions about his health and well-being.126