Group Education Manual - Peace Corps Wiki

? How can campaigns change these misperceptions?Optional:Bring magazines and ask pairs of participants to flip through a magazine and selectsome advertisements that are gender sensitive, neutral, or exploitative.PART 2: Developing a Campaign (One hour and 30 minutes)1. Divide participants into groups and explain that they will spend the sessionsimulating the steps for developing a campaign. Emphasize that the actual length oftime necessary for developing a campaign will vary, depending on resources available,and can range from weeks to months.2. Give each group 15 minutes to brainstorm men’s gender-related attitudes,knowledge about HIV/AIDS, and behaviors and practices related to prevention, aswell as media and social networks that could be used to reach them. The facilitatorcan encourage the groups to think about the men with whom they will primarily beworking OR assign them different target groups, e.g., young men in school, marriedadult men, men living in refugee camps.3. Distribute Resource Sheet 13: Examples of Social-Marketing Media andCommunity-Based Campaigns to the participants and briefly go over the twoexamples in the resource sheet.4. Go over Handout 18: Creating Campaigns: Step By Step, focusing on developingthe profile of a “typical” man.5. Ask each group to create a profile of a “typical” man in their target group, thinkingabout such factors as socio-demographics, hobbies, attitudes about gender roles,sexual behaviors (including condom use and number and type of partners), access toand use of social services and programs, knowledge about HIV/AIDS transmission,HIV/AIDS risk perception, and general aspirations. It can be helpful to give a nameto this man and to create a physical appearance for him. Allow the groups 10 minutesto develop the profiles.6. Ask the groups to identify the sub-theme for their campaign, e.g., communicationwith partners about abstinence or condom use, involvement of men in caregiving forPLWHA. The sub-theme should be identified based on the identified behaviors andneeds of the target group.7. Once the groups have identified their sub-themes, give them 25 minutes to developbasic campaign messages. Explain that this is the step which often requires the mostcreativity and time and that they should keep in mind that campaigns messages whichare positive and action-oriented are often more attractive and inspiring than thosewhich demean men and/or focus only on negative consequences. Tell the groups thatthey should also identify the kind of media (e.g., radio, magazines, billboards) andsocial channels (e.g., peer educators, local celebrities) that would most effectivelyconvey the campaign messages to their target man. They should keep in mind whatkind of access this man will have to these channels, as well as the technical andfinancial feasibility of utilizing them.8. Invite the groups to present the profiles of their target men, their campaignmessages, and dissemination strategies. Encourage the participants in other groups to97