Conference Program - CASE

S U N D A YPre-conference Workshops Pre-registration requiredOption #1Connecting Through Planned Giving9 a.m.-NoonErie Room— Level 2Planned giving is at the heart of a development programbecause the gifts made through it are often considered thekeys to fund-raising success. Starting with an overview ofplanned giving the speakers will quickly move into themechanics of the more popular gift instruments. In addition,marketing strategies and special donor relations opportunitiesthat can both complement a planned giving program will bereviewed. Connect with the best by learning more aboutplanned giving and how it can work for you and your campus.— Shari M. Fox, Assistant Vice President and Director of GiftPlanning, University of Michigan— Craig Wruck, Senior Vice President, Hazeldon FoundationOption #2Connecting Through Events9 a.m.-NoonMissouri Room — Level 2Gatherings of small, medium or large groups are at the coreof the advancement program. From receptions to campaignkick offs, events can open doors, frame campus messagesand mark institutional milestones. Most importantly, whendone well, they can affirm alumni affinity and help you raisemore money. Do your events accomplish all of yourobjectives, or only some? This pre-conference session willguide you through the various aspects of the event plan tomake sure that the actual event is not an end in itself, but,rather, a means to an end! Connect with the best byimproving your event-planning skills.— Mary Buschette, Director of Alumni & Constituent Relations,University of Minnesota, College of Food, Agricultural andNatural Resource Sciences— Kathryn Reed, Assistant Director of Alumni Relations andSpecial Events, College of Agriculture & Natural ResourcesMichigan State University— Michelle Lian-Anderson, Director, Alumni Relations andSpecial Events, School of Public Health, University ofMinnesotaOption #3Connecting Through SocialNetworking9 a.m.-NoonOntario Room — Level 2Social what? We have all experienced the "small world"phenomena. It sure doesn't take long to connect Kevin Baconto anyone in the entertainment industry. Learn how Web-basedtools are allowing alumni to build their own social networkswith information they care about. When populated with theirown information they will use this network which will keep itup-to-date and growing! Ranging from campus events, lifeevents, current events and career events, your campus caneither watch social networks go by or jump on board now andbuild one that will keep you and them connected! Connect withthe best and see how some campuses are at the center of theirown social network.— Jennifer Scott, Assistant Director of Alumni Affairs,Beloit College— Jennifer Heisey, Program Director, University of CincinnatiAlumni Association— Abe Geiger, Director of Marketing, Affinity CirclesOption #4Connecting Through CommunityCollege Alumni Programs9 a.m.-NoonHuron Room— Level 2Some two-year advancement programs have great alumniprograms, yet most wish they had more. This very practicalsession will help you define your alumni, set expectations andestablish a vision for your alumni program. Attendees willdiscuss best practices around alumni programs that areworking at two-year institutions and evaluate what can beaccomplished on a tight budget. This interactve program isguaranteed to provide insights and creative ideas that will leadto increased alumni engagement with your institution.— Mark J. Pastorella, Director, Annual, Alumni and PlannedGiving, Monroe Community College Foundation— Melissa Starace, Director, Alumni Affairs, NorthamptonCommunity CollegeRemember to turn cell phones off as you enter sessions.2007 CASE V Conference 18 www.casefive.org