Conference Program - CASE

S U N D A YSunday 12:30-1:45 p.m. Sunday 12:30-1:45 p.m. Sunday 12:30-1:45 p.m.COMMUNICATIONSNatural News Service: FacultyExpert SourcesColorado Room — Level 2Launched in 2004, the “Natural NewsService” of Northwestern Health SciencesUniversity (located in the Twin Cities area)distributes four articles per month toabout 1,000 community newspapers inthe Midwest. The articles employ NHSU’sfaculty as expert sources on naturalapproaches to health and wellness.Presenters Jaime Hunt and John Healywill detail results of what they describe asa “wildly successful” program and sharetips with session attendees about howthey can launch a similar service.— Jaime Hunt, Associate Director ofNews and Public Information,University of Wisconsin-Oshkosh— John Healy, Director ofCommunications, Northwestern HealthSciences UniversityDEVELOPMENTThe Art and Soul of PhilanthropyChicago Ballroom VIII — Level 4This interactive session will challenge youto think in new ways about what we do inadvancement, especially in fund raisingand development. You will leave thesession with a new way of looking at thevocabulary of our profession and with amodel that can guide your professionallife. See how this model applies to allinstitutions regardless of size andbackground. Your co-presenters representboth a large doctoral institution and asmaller liberal arts college. There issomething in this session for everyone.— Donald Gray, Vice President (Retired),University of Wisconsin Foundation— James B. Piatt, Jr., Vice President forCollege Advancement, Mount UnionCollegeDEVELOPMENTPlanned Giving:Dollars Today, LegaciesTomorrowChicago Ballroom IX — Level 4Get effective planned giving techniques forlarge and small shops.— Craig Wruck, Senior Vice President,Hazeldon FoundationDEVELOPMENTCreating the Big Ideas for theCampaign: The Role of CampusAdministrators and theDevelopment TeamChicago Ballroom X — Level 4An institution’s case for support andcorresponding articulations of that casethrough publications and othercommunication devices are criticalelements of successful fundraisingoperations. Discover how to embark oncreative and effective case developmentpractices in this interactive session.— Debra Engle, Senior Vice President ofDevelopment, Iowa State UniversityFoundation— Bruce Mathews, Vice President,Campbell and Co.— Bill Engelbrecht, Vice President forAdvancement, Bradley UniversityEXECUTIVES IN ADVANCEMENTDevelopmentCreating and Maintaining aStrong Relationship Among theCentral Advancement Office andDeansSuperior Room— Level 2In constitency-based programs,development officers can often feel likethey are torn between two competingforces. Get best practices for creating aharmonious relationship among the dean,the executive director of development andthe constituent development officer.— James Miller, Executive Director, NorthDakota State University FoundationADVANCEMENT SERVICESDevelopmentResearch for the One-PersonShopHuron Room— Level 2Development track sponsored by:How can a lone researcher manage toserve all of the members of adevelopment team and often juggle otherduties beyond research? This session willfocus on how to remain proactive andeffective, what the best tools andresources are for a lean budget, and howto manage workloads and expectations.— Cara Rosson, Prospect ResearchAnalyst, Bradley UniversityRefreshment Break Ballroom Level 1:45-2:15 p.m.2007 CASE V Conference 21 www.casefive.org