Conference Program - CASE

M O N D A YMonday 11 a.m.-12:15 p.m. Monday 11 a.m.-12:15 p.m. Monday 11 a.m.-12:15 p.m.ALUMNIAlumni Travel ProgramsSheraton Ballroom I — Level 4Alumni offices often enter the travelbusiness as a mechanism to keep alumniconnected to the institution. Is youralumni base interested in travelingdomestically or internationally? With awealth of travel opportunities available,what is the best option? Discuss the prosand cons of collaborating with travelcompanies, versus an in-house program.— Becky Fickel Smith, Director of AlumniRelations, Otterbein CollegeALUMNIAlumni Relations andComprehensive CampaignsSheraton Ballroom V — Level 4Your institution is about to launch acomprehensive campaign. Your alumniwill receive countless publications andevent invitations for the campaign. Whatis the role of the alumni associationduring a campaign? How do you keepyour alumni base connected?— Jack Miller, Consultant, Miller Group— Jim Miller, Executive Director, NDSUAlumni Association and FoundationALUMNIExecutives in AdvancementAlumni Relations A ComplexBusinessSheraton Ballroom IV — Level 4Standard practice has been, “Alumniprofessionals friend-raise anddevelopment professionals fundraise andnever the twain shall meet.” Not anymore! An Approach based on a seamlessalumni/development operation maximizesresources and results in more satisfiedalumni and greater fundraising success.Learn about the successes and challengesof making such a model work.— Jill Nilsen, Vice President for ExternalRelations, Eastern Illinois University— Karla Evans, President, Eastern IllinoisUniversity Foundation— Steve Rich, Executive Director, EasternIllinois University Alumni AssociationCOMMUNICATIONSGeneration Digital:Photography, UniversityMarketing, and Young PeopleWho Know Everything When itComes to PicturesMichigan Room — Level 2Back by popular demand, photographerJason Jones will build upon his excitingand captivating 2006 appearance. Today’scollege-bound high school students aremembers of Generation Digital. They’vecreated award-winning MySpace sites.The four-minute video they shot forYouTube has just passed the 3,500-hitmark. What makes you think youruniversity’s Web site — with it’s quaintreferences to “Making a Gift” and “ParentResources” — is going to get theirattention, for even a nanosecond?Prospective college and universitystudents are not just sophisticated when itcomes to Web and print-basedcommunications. They are defining thegenre. Put something in front of them thatyou think the head of marketing will findpretty acceptable and these students arelikely to have some real fun at yourexpense. And nowhere is this more truethan in the photographic images thesebright and innovative kids deal with everyday. In this highly energized, fast-movingpresentation, Jason Jones will use music,humor, and more than 500 photos toemphasize the importance of edgy,relevant photographic material in anythingyou send to Generation Digital.— Jason Jones, Photographer, jonesFoto,inc.Remember to turn cell phones off as you enter sessions.2007 CASE V Conference 40 www.casefive.org