T U E S D A YTuesday 11 a.m.-12:15 p.m. Tuesday 11 a.m.-12:15 p.m. Tuesday 11 a.m.-12:15 p.m.ALUMNIAdvocacy: Inspiring Alumni toTake a StandSheraton Ballroom I — Level 4Your institution doesn’t need a full-timeadvocacy director to create a grassrootspolitical network. In fact, the bestadvocacy efforts are integrated intotraditional alumni programming. Learnhow the Wisconsin Alumni Associationidentifies, involves and inspires alumni tosupport the University of Wisconsin-Madison on the state and federal level.— Mike Fahey, Director of State Relations,Wisconsin Alumni AssociationALUMNIThe Invisible and DisconnectedLives of Commuter-StudentsWho Become AlumniSheraton Ballroom II — Level 4For the commuter, student life is verydifferent. While residential students areconcerned with bonding with dorm matesand meeting the gang in the dining hall,commuters are more likely to be fightingfor parking, finding babysitters and neverquite feeling fully a part of the campuscommunity. Their experiences withcampus as commuters will carry into theirfuture relationship with their institution,impacting their willingness to volunteerand their support for their alma mater. Asmore and more students — andsubsequently, alumni — fall into thecommuting demographic, advancementprofessionals are challenged to find newand creative ways to reach out and engagethis unique population. Involving thisconstituency requires a new and modernapproach. In this session, we will explorewho the new commuter is, and how thecommuter differs from residentialstudents and commuter students fromyears past. Learn to think critically aboutthe commuter-student life, and discussstrategies on how best engage theirsupport and involve them in the life oftheir alma mater once they’ve graduated.— Ralph Amos, Assistant Vice Chancellor,Alumni Relations, UCLAALUMNIDevelopmentCreating CorporatePartnerships That HaveLeverage Alumni RelationsSheraton Ballroom III — Level 4Many large corporations haveconcentrations of alumni from the samecollege or university. Discuss how toleverage the relationship to promote yourinstitution and reach out to your corporatebased alumni.— Jeff Wendorf, Vice President,<strong>Program</strong>s and Outreach, WisconsinAlumni AssociationCOMMUNICATIONSThe Beloit College Mindset List:Cultural Touchstones That HaveShaped the Lives of Today’sFirst-Year StudentsMichigan Room — Level 2Every fall, as thousands of students arriveon college campuses across the country,Beloit College releases its Mindset List tohelp academics understand whatfreshmen know — and what they don’thave a clue about. <strong>CASE</strong> V is proud topresent one of the creators of the list, RonNief, who will talk about why and how theBeloit College Mindset List was developed,how it is compiled each year, and what itmeans to communications professionalsand others in higher education.— Ron Nief, Public Affairs Director, BeloitCollegeRemember to turn cell phones off as you enter sessions.2007 <strong>CASE</strong> V <strong>Conference</strong> 62 www.casefive.org
T U E S D A YTuesday Monday 11:30-2:45 a.m.-12:15 p.m. p.m. Tuesday Monday 11:30-2:45 a.m.-12:15 p.m. p.m. Tuesday Monday 11:30-2:45 a.m.-12:15 p.m. p.m.COMMUNICATIONSWebSolving the Digital Divide:Managing Your Photos and OtherDigital AssetsOntario Room — Level 2Looking for that “killerapp” to help youmanage not only yourburgeoning library ofdigital photos, but also all yourother voluminous digital assets (video,audio, etc.) as well? Two experiencedpublications professionals from twodifferent kinds of institutions share theprocesses they used to arrive at vendorbasedsolutions to one of the most vexingchallenges in publications today.— Susan Warner, Director, Publicationsand Advertising, New York Institute ofTechnology— Lesanne Fliehler, Director ofPublications, Tippie College of Business,University of IowaCOMMUNICATIONSExecutives in AdvancementWhen You Suspect it Isn’t True:Ethical Issues in Communicationsand MarketingErie Room — Level 2Featuredin <strong>CASE</strong> VadvanceIs it OK to omit key information whentalking with a reporter? To alter a picture tomake it fit the story? To announce a giftthat may not actually be realized? Toexchange editorial space for a donation?The answers may not be as obvious as theyseem. Explore ethical issues incommunications and marketing. Discoverwhat senior communications professionalsshould know about ethics in fundraisingand alumni relations, and bring your ethicalquestions for discussion during thisinteractive session.— Rae Goldsmith, Vice President,Communications and Marketing, Councilfor Advancement and Support ofEducationDEVELOPMENTYour Road to the Top:Planning Your Career PathChicago Ballroom VIII — Level 4Discover how to creatively manage yourcareer from the seasoned developmentprofessionals sitting on the other side ofthe interview table. Revisit some thingsyou thought you knew about careeradvancement and see how different theylook through a hiring manager’s eyes.Consider how to freshen up the “oldstandards” of interviewing, which are notso old after all. Discover what networkingand mentoring really mean, and how touse them to your best advantage.— Chrissi Rawak, Executive Director,Development Recruitment andPersonnel Planning, University ofMichigan— Penelepe (Penny) Hunt, ViceChancellor for Development and UIFSenior Vice President for CampusDevelopment, University of Illinois atChicagoDevelopment track sponsored by:DEVELOPMENTAlumniYoung Donors of Wealth andFirst-Time Major GiftsChicago Ballroom IX — Level 4They’re under 50, wealthy, influential&yetmaking a major gift to their alma mater isa “sometime in the future” proposition.Using an innovative research strategyfrom the retail world, special giftpackaging, and a new affinity program,Kenyon College is attracting dozens ofnew capital and endowment donors forthe first time in its current comprehensivecampaign. Hear a progress and strategyreport from vice president for collegerelations Sarah Kahrl and seniorphilanthropic adviser Pamela Hollie, aswell as research findings that may havevalue for your institution.— Sarah Kahrl, Vice President for CollegeRelations, Kenyon College— Pamela Hollie, Senior PhilanthropicAdviser, Kenyon CollegeDEVELOPMENTRaising Money for ScholarshipsChicago Ballroom X — Level 4Raising private funds for scholarships canbe challenging, yet highly rewarding.Many colleges and universities across thenation are launching major challengecampaigns to raise scholarships based onneed. Learn about how three institutionsraise scholarship funds and engagedonors to ensure access to highereducation to students based on merit andneed.— David Bruns, Assistant Vice Chancellorfor Development, University of Illinois— Robert Burgett, Special <strong>Program</strong>s,Corporate and Foundation Relations,University of Minnesota Foundation— Jeremy Wells, Vice President forInstitutional Advancement, AugsburgCollege2007 <strong>CASE</strong> V <strong>Conference</strong> 63 www.casefive.org