Conference Program - CASE

M O N D A YFor these three events pre-registration is required.Monday 12:15-1:45 p.m. Monday 12:15-1:45 p.m. Monday 12:15-1:45 p.m.The Independent SchoolsPre K-12 LuncheonIncrease Enrollment UsingCreative Marketing StrategiesColorado Room— Level 2Pre-registration requiredIf your school is currently searching fornew marketing strategies to increaseenrollment then you will enjoy theinnovative ideas that Colleen Murphy willshare with you over lunch. Whatmessages are you sending? Whichdirection are you going? What marketingtools should you use to attract studentsto your school? You will be able to askquestions and share ideas. Don't missthis great opportunity to get some“BRAND” new ideas.— Colleen Murphy, Vice President,Marketing and Enrollment, HarperCollege, Palatine, Ill.Two-year/Community CollegeLuncheonLeading with Gusto: APresident's Role in Supportingthe Advancement FunctionMayfair Room — Level 2Pre-registration requiredIn 2006 Joliet Junior College, thecountry’s oldest community college,hired its first female president, Eugenia(Gena) Proulx. Proulx came to Illinoiswith a clear vision and a plan for thefuture. Through the interview process,she identified missing links between thecollege’s board of trustees and thecollege’s foundation board as it related tothe support and management ofresidential students. In addition, shesensed a lack of fundraising attitudes onthe part of the college’s leadership team,faculty and staff. Hear how this newpresident was successful in building onher resources to strengthen heradvancement program.— Eugenia Proulx, President, JolietJunior CollegeCommittee on Opportunity andEquity (COE)The Committee on Opportunity andEquity promotes the advancement ofmulticultural initiatives to ensure adiverse and safe work environment forthe advancement professional.COE FELLOWSHIP LUNCHEONColumbus Room — Level 3Pre-registration requiredThe annual COE luncheon will featurepanelists Charlotte Johnson, vicepresident and dean of the College atColgate University and Samuel Hancock,assistant to the president for InstitutionalDiversity at the University of Toledo. Bothpanelists have many years of experiencein diversity related subject matter.Johnson, while working at theUniversity of Michigan Law School,served on the core teams responsible fordeveloping legal and communicationstrategies in defense of the university’sadmissions policies. She assisted withformulation of oral arguments to theSupreme Court.See page 8 for more information.2007 CASE V Conference 43 www.casefive.org