Conference Program - CASE

T U E S D A YTuesday 9:15-10:30 a.m. Tuesday 9:15-10:30 a.m. Tuesday 9:15-10:30 a.m.ALUMNICampus/CorporatePartnerships and Sponsorships:Maximizing ResourcesSheraton Ballroom I — Level 4Alumni programming on campus can beexpensive. Catering costs alone canstretch dollars. Combining resources withother departments can provide effectiveprogramming opportunities for alumnioffices. Which departments provide arethe most effective partnerships. How canalumni staffs maximize theseprogramming relationships?— Joseph Matty, Executive Director,Alumni Association, Northern Illinois— Tim Lane, Regional Manager, GooseIsland— Steve Quast, Principal, Q&AALUMNICommunicationsTechnology: It is not Going Away.Learn to Embrace It!Sheraton Ballroom II — Level 4What are some questions to ask whendeveloping a digital community? And justwhat does Facebook have to do withalumni, anyway? Discuss the pros andcons of e-mail forwarding, onlinecommunities and what it takes to stayconnected with alumni.— Annette Levitt, Assistant Director,Illinois State University AlumniAssociation— Michelle Martin, Director ofCommunications, Wayne StateUniversity— Elizabeth Allen, Assistant Director,Cal Tech Alumni AssociationALUMNICommunicationsAffinity Groups and AlumniInterestSheraton Ballroom III — Level 4Many alumni identify with studentorganizations in which they participated.Whether it is a club, sports team orfraternity/sorority, these experiences oftendefine an alum’s experience while going tocollege. These affinity organizationsprovide unique opportunities for reunionsand connecting alumni together. Discusshow to develop affinity programs andwhere to start.— Gwendolyn Perry Davis, Director,Regional Development, MarquetteUniversity— Stacy Mitz, Circles Director, MarquetteUniversity— Charles Ries, Team Leader, MarquetteUniversityCOMMUNICATIONSTrend SchoolSuperior Room — Level 2Come to “Trend School” as we bring tolife the trends and interests of today’syoung generations. Trend School is acomplete immersion into the lives of GenXers and Ys that takes you beyond talkingabout what’s hot and, instead, brings tolife the entertainment, technology, fashion,brands and activities that are shapingtoday’s college students. Trend Schoolprofessor Amanda Freeman is vicepresident of The Intelligence Group/YouthIntelligence. She runs a variety ofconsulting and qualitative researchprojects and is considered an expert inyouth insights and trends. She is also theco-founder of VitalJuiceDaily.com, ahealth and wellness trends daily e-mail.— Amanda Freeman, Vice President, TheIntelligence Group/Youth IntelligenceCOMMUNICATIONSExecutives in AdvancementProject Management andTracking Software: BestPracticesErie Room — Level 2Communications professionals are alwayslooking for the perfect system to track theprogress of and keep scores (if nothundreds) of projects moving along tosuccessful and timely completion. Whatare some of the better projectmanagement software programs availablenow? Carrie Johnson of the --marketingoffice at St. Edward’s University in Austin,Texas, will share the ropes of thiscomplicated but critical function. Johnsonhas presented on this topic at CASE’sdesign institute.— Carrie Johnson, Director of MarketingServices, St. Edward’s UniversityCOMMUNICATIONSExecutives in AdvancementStarting at Home: InternalCommunication in ContextHuron Room — Level 2Where does internal communication fitwithin your overall communications andmarketing plan? What’s the differencebetween internal communication andinternal marketing? How do you maintaincredibility for internal communication?What are the pros and cons of print andelectronic vehicles? How can you bestemploy internal communication strategiesto help manage campus crises? Join thisdiscussion about internal communication,from its strategic role to practicalapplications.— Rae Goldsmith, Vice President,Communications and Marketing,Council for Advancement and Supportof EducationRemember to turn cell phones off as you enter sessions.2007 CASE V Conference 58 www.casefive.org