Conference Program - CASE

M O N D A YMonday 2-3:15 p.m. Monday 2-3:15 p.m. Monday 2-3:15 p.m.ADVANCEMENT SERVICESDevelopment, Executives in AdvancementProspect Strategy: Achieving aSuccessful PartnershipErie Room — Level 2The development and execution ofprospect strategy occurs because multiplelayers of collaboration and coordinationwithin the development office. Frommanaging the pipeline of new prospectidentification and assignment to targetedprospect review sessions and individualprospect cultivation and solicitationstrategy plans, researchers, developmentofficers and fundraising unit managersmust work together. Collaboration isneeded to forward the goals of theorganization and solicit a large number ofindividuals within a given timeframe andobtain the greatest possible gift frommajor prospective donors. Examine thecomponents of effective prospect strategyat all levels and stages. Discover howworking together in a focused andcollaborative way provides the bestopportunity to achieve optimum results.— Elizabeth Crabtree, Director ofProspect Development, BrownUniversityTWO-YEAR/INDEPENDENT SCHOOLSExecutives in AdvancementThe Impact of EmotionalIntelligence on Donor GivingMissouri Room — Level 2What is your emotionalIQ? Research hasshown that asignificantcorrelation existsbetween the culture ofan organization and a firm’sperformance. Greater performance hasFeaturedin CASE Vadvancealso been verified when the leader of anorganization is emotionally intelligent.Discuss the relationship betweenemotional intelligence, leadership, anddonor giving through the use of researchin various fields. Attendees will alsocomplete a brief emotional intelligencesurvey to determine their emotionalintelligence quotient. Donald Maier willlead an open discussion regarding how toutilize the results to improve developmentefforts.— Donald D. Maier, Assistant ProfessorCollege of Business, University ofSt. FrancisWEBCommunicationsWriting Right for the Web:Engage Your Visitors andImprove Your Search EngineVisibilityOntario Room — Level 2Your Web site navigation is clear. Yourcontent is on target for the interests ofyour audience, but your visitors still aren’treading the content you want them toread. What’s wrong? Your Web site is anonline publication and if the writing styleon your Web site isn’t “Web friendly,”people won’t read the content you publish.Discover key guidelines to use whenwriting for external Web site visitors tobest engage them in their critical firstseconds on your page. And we’ll reviewtop writing tips to increase your visibilityfor better search engine marketing. Afterthis session, you’ll know more about:• How people “read” your Web site;• How to quickly engage your audience;• The difference between “keywords” and“carewords”;• The value and role of a Web editor;• Direct marketing copywriting principlesto use online;• Practical tips for enhancing your Webpages;• Writing to increase your visibility forSearch Engines Marketing.— Bob Johnson, Ph.D., President, BobJohnson Consulting LLCRemember to turn cell phones off as you enter sessions.2007 CASE V Conference 50 www.casefive.org