Conference Program - CASE

T U E S D A YTuesday Monday 11:30-2:45 a.m.-12:15 p.m. p.m. Tuesday Monday 11:30-2:45 a.m.-12:15 p.m. p.m. Tuesday Monday 11:30-2:45 a.m.-12:15 p.m. p.m.COMMUNICATIONSWebSolving the Digital Divide:Managing Your Photos and OtherDigital AssetsOntario Room — Level 2Looking for that “killerapp” to help youmanage not only yourburgeoning library ofdigital photos, but also all yourother voluminous digital assets (video,audio, etc.) as well? Two experiencedpublications professionals from twodifferent kinds of institutions share theprocesses they used to arrive at vendorbasedsolutions to one of the most vexingchallenges in publications today.— Susan Warner, Director, Publicationsand Advertising, New York Institute ofTechnology— Lesanne Fliehler, Director ofPublications, Tippie College of Business,University of IowaCOMMUNICATIONSExecutives in AdvancementWhen You Suspect it Isn’t True:Ethical Issues in Communicationsand MarketingErie Room — Level 2Featuredin CASE VadvanceIs it OK to omit key information whentalking with a reporter? To alter a picture tomake it fit the story? To announce a giftthat may not actually be realized? Toexchange editorial space for a donation?The answers may not be as obvious as theyseem. Explore ethical issues incommunications and marketing. Discoverwhat senior communications professionalsshould know about ethics in fundraisingand alumni relations, and bring your ethicalquestions for discussion during thisinteractive session.— Rae Goldsmith, Vice President,Communications and Marketing, Councilfor Advancement and Support ofEducationDEVELOPMENTYour Road to the Top:Planning Your Career PathChicago Ballroom VIII — Level 4Discover how to creatively manage yourcareer from the seasoned developmentprofessionals sitting on the other side ofthe interview table. Revisit some thingsyou thought you knew about careeradvancement and see how different theylook through a hiring manager’s eyes.Consider how to freshen up the “oldstandards” of interviewing, which are notso old after all. Discover what networkingand mentoring really mean, and how touse them to your best advantage.— Chrissi Rawak, Executive Director,Development Recruitment andPersonnel Planning, University ofMichigan— Penelepe (Penny) Hunt, ViceChancellor for Development and UIFSenior Vice President for CampusDevelopment, University of Illinois atChicagoDevelopment track sponsored by:DEVELOPMENTAlumniYoung Donors of Wealth andFirst-Time Major GiftsChicago Ballroom IX — Level 4They’re under 50, wealthy, influential&yetmaking a major gift to their alma mater isa “sometime in the future” proposition.Using an innovative research strategyfrom the retail world, special giftpackaging, and a new affinity program,Kenyon College is attracting dozens ofnew capital and endowment donors forthe first time in its current comprehensivecampaign. Hear a progress and strategyreport from vice president for collegerelations Sarah Kahrl and seniorphilanthropic adviser Pamela Hollie, aswell as research findings that may havevalue for your institution.— Sarah Kahrl, Vice President for CollegeRelations, Kenyon College— Pamela Hollie, Senior PhilanthropicAdviser, Kenyon CollegeDEVELOPMENTRaising Money for ScholarshipsChicago Ballroom X — Level 4Raising private funds for scholarships canbe challenging, yet highly rewarding.Many colleges and universities across thenation are launching major challengecampaigns to raise scholarships based onneed. Learn about how three institutionsraise scholarship funds and engagedonors to ensure access to highereducation to students based on merit andneed.— David Bruns, Assistant Vice Chancellorfor Development, University of Illinois— Robert Burgett, Special Programs,Corporate and Foundation Relations,University of Minnesota Foundation— Jeremy Wells, Vice President forInstitutional Advancement, AugsburgCollege2007 CASE V Conference 63 www.casefive.org