Conference Program - CASE

M O N D A YMonday 3:45-5 p.m.COMMUNICATIONSDeveloping, Implementing andTesting a Campus CrisisCommunications PlanMichigan Room — Level 2While you can’t predict when a crisis willimpact your campus, you can be prepared.Christopher Simpson is a nationallyrecognized crisis communications expert inhigher education. He is also the author ofthe new CASE book, “Weathering theStorm: Protecting Your Brand in the Worstof Times.” Join Simpson as he talks youthrough the design, implementation, andevaluation of a campus or system-widecrisis communications plan, including howto build your image in advance of a crisis,how to build a crisis team, and how to talkto the media. Simpson will also presentcase studies from Duke University andVirginia Tech, leading to a discussion ofwhat these institutions did well, where theyfailed, and what you can learn from theirexperience.— Christopher Simpson, CEO and Partner,SimpsonScarboroughCOMMUNICATIONSDevelopmentTried and True: Testing andEvaluating Your CampaignCommunicationsSuperior Room — Level 2The private sector and many nonprofits usea wide range of tools to ensure that theircampaigns are successful. Alice Kaderlan,a CASE national conference presenter, willshow you how you can use those tools—from focus groups and online surveys to e-communications—to develop messagesand vehicles that will resonate with donorsand support the fundraising process fromcultivation through recognition. Now withthe YMCA of Greater Seattle, Kaderlanpreviously was with PyramidCommunications of Seattle and Portland.— Alice Kaderlan, Vice President,Communications, YMCA of GreaterSeattleMonday 3:45-5 p.m.COMMUNICATIONSWebVodcasting (Video Podcasting)as a Student Recruitment ToolHuron Room — Level 2Butler University’s College of Businesstook a unique approach last year tofeature their program, the university, theirstudents and their faculty. The goal was toincrease admissions to the college andconnect with those students admitted tothe university, but not yet enrolled. Butlerengaged the consulting firm MediaSauceto develop an interactive video podcastseries that featured two first-semesterfreshmen. It followed them through moveinday, their first classes and until the endof the semester when they participated ina business class competition. See whatapplication this powerful tool might havefor your institution.— Stephanie Judge, Director ofMarketing, Butler University College ofBusiness— Dora Lutz, Account Executive,MediaSauce— Kate King, Marketing Lecturer, ButlerUniversityMonday 3:45-5 p.m.DEVELOPMENTTransformational Gifts:Reshaping PhilanthropyEverywhereChicago Ballroom VI — Level 4The explosion of extraordinary gifts inrecent years is shaping importantprograms at colleges and universitiesacross the continent. This session willfocus on who is making these gifts, whatis motivating the donors, the challengeson campus to transformational gifts andhow development offices will need toadjust to these exceptional donors. Bycombining national trends with real lifeexamples, the session will providepractical advice on how developmentofficers and academic leaders can addressthe challenges and opportunities of thesekey gifts.— Bruce Flessner, Principal, Bentz WhaleyFlessner— Elizabeth Elkas, Associate Dean forDevelopment, School of Medicine,Indiana UniversityDevelopment track sponsored by:2007 CASE V Conference 52 www.casefive.org