Conference Program - CASE

M O N D A YMonday 2-3:15 p.m. Monday 2-3:15 p.m. Monday 2-3:15 p.m.ALUMNICreating Diverse PopulationsThrough Alumni Relations:Creating a Business Case forAffinity GroupsSheraton Ballroom I — Level 4As diversity grows within organizations,we must start to evaluate the need forstronger affinity groups. Alumni networksand affinity groups are vital to engagediverse constituencies. In the corporateworld over 90 percent of Fortune 500companies have networks groups. Theseaffinity networks have lead to an increasein ideas as well as productivity. However,in education we sometime question theirvalidity. This session will discuss:1. What are the values of alumni that maywish to build affinity relationshipwithin the organization? Does thatcreate cohesiveness or segregation?2. How does it enhance the businesscase for diverse populations?3. What guidelines are necessary? Dothey support the vision and values ofthe organization? Must they be thesame?4. Is the organization inclusive withintheir constituency?5. How do you build an affinity businessplan?— Rob Henry, Executive Director ofEmerging Constituencies, CASEALUMNIThe Future of HomecomingSheraton Ballroom V — Level 4At many institutions, the homecomingparade, homecoming queen and rivalfootball game are items of the past. But inAmerican culture, these are the items thatdefine the spirit of a college homecoming.Hear how institutions have deviated fromthis traditional methodology to spearheada new and exciting future for“homecoming.”— Nathan Soland, Associate Director, St.Olaf College— Cristie Gryszka, Director of AlumniOutreach and Engagement, OhioUniversity Alumni AssociationALUMNIDevelopment, Executives in AdvancementAlumni Associations andFoundation Boards WorkingTogetherSheraton Ballroom IV — Level 4Alumni and foundation volunteer boardscan be an excellent resource. Utilizingtheir professional skills and institutionalknowledge can help further office_missions. However, these volunteers mayalso have their own agenda. How do youget the most out of your board whilekeeping them on tract? Also, how do theypartner to advance the institution?— Pamela K. Pfeffer, Board President,Southern Illinois University Foundation— Patrick Hundley, Executive VicePresident, Minnesota State UniversityMoorhead Alumni Foundation— Jo Burdick, President, Minnesota StateUniversity Alumni FoundationCOMMUNICATIONSExecutives in AdvancementDifferentiate to Thrive: EffectivePositioning StatementsMichigan Room — Level 2This case-study session will look at howOhio Northern University (ONU) found thepositioning statement that differentiatesthe university’s uniquely authentic value.ONU searched for a simple statement thatcould describe its unique culture and thespecial value delivered to its motivatedstudents. Through a systematic approachof appreciative dialogue, ONU found apositioning statement consistent with itshistory, culture, strategic competenciesand passion for inspiring individualstudents. This case study will explain howONU found a positioning statement that ismore than just another brand: it is a wayof life.— Thomas R. Stevick, Vice President forAdvancement, Ohio NorthernUniversity— James Johnston, Principal, Partnersfor Innovation Inc.Remember to turn cell phones off as you enter sessions.2007 CASE V Conference 48 www.casefive.org